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SERM

SERM. Search Engine Reputation Management: SERM. Analysis in steps: Step 1: Select specific keywords Name of the company, products, related concepts Count hits and rate pos – neg and content (not – sponsored links) News Blogs Tweets Blogs Customer reviews and discussions

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SERM

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  1. SERM

  2. Search Engine Reputation Management: SERM • Analysis in steps: • Step 1: Select specific keywords • Name of the company, products, related concepts • Count hits and rate pos – neg and content (not – sponsored links) • News • Blogs • Tweets • Blogs • Customer reviews and discussions • Customer communities (Facebook, Orkut, Youtube…) • Wikipedia (?) • Communities (Facebook, Orkut…) • Youtube

  3. SERM • Count in the scores in the different categories: • The first ten you found: pos/neg + content • Give a short summery of the content • Give a summery in your own words • Subscribe: Google Alert • This give you alerts when the companies name is placed on the internet

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