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Prototyping for User Understanding and Communication

Learn how to prototype effectively by testing with real users, seeking deep understanding, and communicating ideas. This approach involves empathy work, expertise gaining, and systematic feedback gathering to explore design options and make informed decisions. Use prototypes as a centerpiece to communicate your ideas and enhance user experiences.

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Prototyping for User Understanding and Communication

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  1. SOME NOTES ON USER TESTING

  2. Show Don’t Tell (or Sell)

  3. Observe

  4. http://www.oaklandish.org/ Seek root understanding

  5. Test with Real Users, In Their Real Lives

  6. Be systematic about how you gather feedback

  7. Prototype to Understand Prototype to Explore Prototype to Communicate

  8. Prototype to Understand • Understand the problem space • Empathy work • Expertise gaining • Prototype • to Explore • Explore the • design options • Test to learn • and to decide • Prototype to Communicate • Communicate your idea • Use prototype • as sales pitch centerpiece

  9. http://www.flickr.com/photos/k3v1nm/3612007583/

  10. #1. Jetblue (book next available flight) #2. Pee #3. Talk to a real person/clerk #4. Car rental/ Hotel Res / Business Meeting #5. Change diaper #6. No Reception #7. Eat Dinner #8. Pickup luggage

  11. Placeholder Superheroes

  12. Placeholder Superheroes

  13. Gone to the ATM

  14. Happy customer back in line

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