Let’s Get Back to Basics Rutgers Day is about who we are and what we do. In this milestone fifth year, let’s get back to basics and make this day about us…not special interest groups, or making money from visitors; and not commercializing our programs with outside vendors.
Rutgers Day Goals • Instill pride in New Jersey residents and the Rutgers community by showcasing the exciting things happening at their state university through an enjoyable experience • Give a human face to the university by showcasing engaged students, faculty, and staff • Provide new ways for alumni to connect with their alma mater • Engage local communities by inviting their participation • Demonstrate Rutgers’ value to the state
Free Activities Policy Visitors should not have to pay to participate in any games or activities on Rutgers Day. Rutgers Day is designed to offer the public a fun, free day to meet students, faculty, and staff; explore campuses; and discover more about their state university. Corporate Sponsor Policy Individual departments or organizations may not seek their own sponsorship for giveaway items or to underwrite their program. Potential sponsors should be directed to this sponsorship link. Keep this day about Rutgers, your program, and how we serve the citizens of the state!
What does Rutgers Day look like? See archived photos and videos of Rutgers Day • 2009 • 2010 • 2011 • 2012
How You Can Participate • Use creative ways to showcase your teaching, research, and service. Make it fun, interactive, and informative. • Promote your program early with our marketing materials. • Spread the word about Rutgers Day through your newsletter, Facebook page, Twitter, or website. • You are the best ambassador for your program!
Submit a Program between Dec. 1 - Feb. 15 • Go to the Rutgers Day website. Select “For Rutgers Day Program Providers,” and sign on with your NetID. • After you successfully submit your program, an automatic email is sent with your program tracking number. • Reference the tracking number in all Rutgers Day correspondence. Share your program’s tracking number with others who may need it. • After you submit your program, you can only make changes by emailing email@example.com. Do not resubmit your program. • Questions? Email us or call 732-932-7823
Early Submission Drawing The names of those who submit programs before February 1 will be entered into a drawing to win one of the following: • Half off your parking fee for 2013 • Dinner for two at the Rutgers Club • Half off the base private event package at the Rutgers Zone (details upon winning) • A ball autographed by one of the coaches: football; women’s basketball; and men’s basketball Student organizations can win money for their SABO account. • 3rd place- $50 • 2nd place- $75 • 1st place- $100
How Rutgers Supports Your Program • Promotion in ads, billboards, radio announcements, mailings, Targum, and more • Program listing on the website and in printed booklet • Free parking and a special Rutgers Day bus route • Information tents • Signage on roads, around campuses, and at program locations • Zone managers for assistance • Tables, chairs, and tents where appropriate • Rutgers Day t-shirts for program providers • Public safety and facilities management
Tips for Success: Your Audience • Most visitors are young families and alumni. Gear your message toward them. • Keep your program “G” rated. • Make your program fun, interactive, informative, and FREE! • Keep it short and moving. • Welcome and engage visitors. • Ask your visitors for feedback about yourprogram, and keep it in mind for next year!
Tips for Success: Your Program • Turn the mission of your organization or department into a game or contest! • Make it informative, interactive, and fun! • Focus on “friendraising,” not fundraising. This is a free day for visitors. • Encourage faculty involvement. Visitors love to meet professors. • Think “green” and limit handouts. • Work in shifts, so you can enjoy Rutgers Day too! • Take pictures and post them on the Rutgers Day Facebook page.
Tips for Success: Logistics • In early March, you will receive an email confirming your program equipment. • In early April, you will receive an email confirming your program location and load-in information. • All programs must be up and running by 10 a.m. • Break down is not permitted before 4 p.m. • Plan for inclement weather. Rutgers Day takes place rain or shine. • In case of extreme weather, you will be contacted with rain plan details, and be sure to check the Rutgers Day website for information.
Tips to Get You Started • Create games and activities that highlight your subject area, like Jeopardy, a match game, Where’s Waldo, or word jumbles. • Have people compete to solve a puzzle or answer a question. • Create a card game or jigsaw puzzle using words, ideas, or concepts from your subject area to teach while having fun. • Be interactive, not static. People have a lot to see on Rutgers Day, so they’ll want to keep moving.
Spread the Word • Promote your program early with our marketing materials. • Include Rutgers Day and program information in newsletters and general emails by posting Save-the-Date graphics. • Add a Rutgers Day link to your email signature, Facebook, or YouTube page. • Become a fan on our Facebook page, and encourage friends to become fans as well. • Share Rutgers Day flyers and bookmarks with others. • Encourage your friends and family to come. • Tweet during Rutgers Day to publicize your program.
Rutgers Day Timeline • December • 1 Submission period begins • January • 22 Spring semester begins; keep submissions coming! • February • 1 Deadline for early submission drawing • 15 Submission period ends • March • Receive email with your program equipment information • Review, sign, and return confirmation form to Rutgers Day organizers • April • 1 Program listing is available on the website • 15 PDF of Program Booklet is downloadable from the website • Receive email with your program location information • Weather alerts will be posted on the website as needed
Need Help? Web: rutgersday.rutgers.edu Email: firstname.lastname@example.org Phone: 732-932-7823, ext. 672