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Digital Users Are More Likely to Be Heavier Users of Radio* PowerPoint Presentation
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Digital Users Are More Likely to Be Heavier Users of Radio*

Digital Users Are More Likely to Be Heavier Users of Radio*

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Digital Users Are More Likely to Be Heavier Users of Radio*

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  1. Research Studies Concur – Digital Audio Listening Is In Addition To, Not Replacing AM/FM Radio Listening • Digital Users Are More Likely to Be Heavier Users of Radio* “Music consumers more likely to be heavy radio users” – The Media Audit December 2012 National Survey “Pandora listeners report spending 50% more time listening to AM/FM radio than non-Pandora listeners.” Vision Critical Study November 2012 Burns/Triton Study October 2012 U.S.A. Touchpoints September, 2012 Alan Burns Women Study July 2012 Target Spot White Paper May 2012 Jacobs Tech Survey 8 April 2012 The Infinite Dial: 2012* iHeart poll Clear Channel iHeartRadio Study released April 3, 2012 NPD’s Ben Arnold quoted in Audio4cast February 27, 2012 “Terrestrial radio is just one of many music alternatives for Pandora listeners, and Pandora listening is not coming at terrestrial radio's expense.” Mark Kassof & Co February 2012 Survey of 349 people 18-64 who listened to Pandora in past 2 days