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DIR-685 Wireless N STORAGE ROUTER

DIR-685 Wireless N STORAGE ROUTER. Wireless & Router Product Div. May. 28th, 2008. D-Link Confidential. Agenda. The Design The Market (Product Position and Target Market) Selling Points Competitive Advantages DIR-685 Specification Q & A. The Design. The Design.

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DIR-685 Wireless N STORAGE ROUTER

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  1. DIR-685 Wireless N STORAGE ROUTER Wireless & Router Product Div. May. 28th, 2008 D-Link Confidential

  2. Agenda • The Design • The Market (Product Position and Target Market) • Selling Points • Competitive Advantages • DIR-685 Specification • Q & A

  3. The Design

  4. The Design Computer Accessories Have Become Shipshape Key Developments + Design Style Observations

  5. The Design Key Developments + Design Style Observations

  6. The Design technology doesn’tstand out instead, it blends in Home is becoming o r g a n i z e d Key Developments + Design Style Observations

  7. The Design The First Router Designed For Your Desk DIR-685Storage Router

  8. The Design The First Router Designed For Your Desk DIR-685 Storage Router, a harmony of sensual and sensory experience. Each detail reflecting the creative inspiration behind this modern masterpiece.

  9. The Design Technology Counts, But Style Also Matters

  10. The Market

  11. The Market Product Position • Product Position • DIR-685 is the ideal centerpiece router for your wireless network in the home and office. • Deliver file sharing and backup through the network. • Target Markets • SOHO Network Users who require easy file backup abilities. • Family Home Users whowant to store and share the digital files. • Travel Businessmen who demand file access everywhere. • Luxury Shopperswho desire fashion, trend, and social status.

  12. The Market The First Router for your Desktop The First All-In-One Router For Digital Homes. 11n Wireless Router Performance NAS Internet Digital Frame + Multifunction Printer Server DIR-685 Wireless N Storage Router

  13. Selling Points

  14. Selling Points Selling Points The First All-In-One Router For Digital Homes. • 11n Gigabit Router • State-of-the-art 802.11n technology. • Gigabit LAN and Internet ports • Intelligent QoSEngine • Dual Firewall (NAT & SPI) • Interactive Display • Device and Network Status Display • Internet Digital Photo Frame • Internet News, Weather Forecast, RSS Channel and PhotoDisplay. (FrameChannel) • Green Technologies • Green Ethernet Technology • WLAN Scheduler • RoHS Compliance • Energy Star-qualified power adapter • Easy Share & Backup • Backup and restore files and PCs • Access your data everywhere • Store and share your digital files • Sharing MFPs, General Printers and Scanners.

  15. Selling Points Design Matters Experience Ultimate Performance Total Giga wired and 11n wireless performance ~ • Experience total Gigabit WAN and LAN performance. • Ultimate range and coverage 11n performance. • Intelligent QoS Technology forsuperior VoIP and Online Gaming. • Dual active firewalls (SPI and NAT) to help prevent potential attacks from across the Internet. • Enhanced WLAN multicast technology.

  16. Selling Points Design Matters Easy Share and Backup ! No computer background is needed ~ • Store and share digital content from multiple computers into a central location. • Easy backup your files and media contents through network. • 2.5 inch SATA HD support for faster and more stable file transfer. • Access stored data away from home with the built-in FTP server. • Network USB technology enables seamless printer sharing. • Multifunction Printer and Scanner sharing become easier via D-Link SharePort™ technology.

  17. Selling Points Design Matters The Best Router You Can “See” Monitor your router and network status immediately ~ • 3.2 inch true color interactive LCD display panel. • Monitor router and network status immediately. • View online photos from the Internet Album like Flickr and Picasa • Get RSS feeds of the latest news, blogs, sports, and more.. • View weather forecast and calendar without turning on your computer. • Easy Setup your wireless network via WPS.

  18. Selling Points Think Green Protect the environment and conserve energy • GreenEthernet Technology support, which can automatically powers down ports that have no link. • Budgets power output for difference Ethernet cable lengths. • WLAN Scheduling support, which canshut down your wireless network when not in use for further power saving. • Complies with European Union’s RoS directive that restricts the use of certain hazardous materials. • Use recyclable packaging to help reduce waste that goes into the environment.

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