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Internews Network’s U-Media Project

The U-Media Project, funded by USAID with a budget of $6 million, aimed at enhancing democratic governance in Ukraine through the development of professional media. Operating from October 2008 to September 2011, the initiative focused on three main objectives: ensuring media fulfills its public service role (60%), aligning media laws with European standards (10%), and supporting robust media NGOs (30%). Key priorities included promoting new media, media literacy, investigative journalism, and ethics, along with crucial reforms in media legislation to bolster civil society and innovations in the media sector.

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Internews Network’s U-Media Project

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  1. Internews Network’sU-Media Project Strengthening Independent Media in Ukraine

  2. U-Media Project • USAID-funded • 3 years • October 1, 2008 – September 30, 2011 • $6,000,000

  3. Main purpose To help consolidate democratic governance in Ukraine by developing a more professional media to better perform its oversight and public service role.

  4. Three major objectives and resource allocation • Media fulfill public service oversight role and provide useful, reliable and objective news and information – 60%; • Media laws approach European standards – 10%; • Robust media-sector NGOs function in the professional interests of independent media -30%.

  5. Major priorities • New Media • Media Literacy • Media Monitoring • Investigative Journalism • Ethics

  6. Priorities continued… • Key media legislation reform • Destatization • UT1 transformation to public broadcaster, while protecting private media interests

  7. Other key considerations • Innovation • Partnerships • Building new coalitions • Regional support • Media and civil society

  8. The process • Annual Program Statement • Concept Papers • Proposals • Implementation • Website! - http://www.internews.org/ukraine/eng/ • http://www.internews.org/ukraine/ua/ Contact: umedia@internews.org

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