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Understanding Young People's Perspectives on Privacy in a Contextual Ecosystem

In today’s digital landscape, privacy is contextual and varies significantly among individuals. Young people are increasingly aware of privacy concerns and often care deeply about them, though they sometimes face situations where they perceive a lack of choice regarding their personal information. Their expectations around privacy often hinge on the belief that they maintain some control, influenced by whether sharing personal data yields individual benefits. This insight sheds light on the complexities of privacy attitudes in a rapidly evolving ecosystem.

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Understanding Young People's Perspectives on Privacy in a Contextual Ecosystem

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  1. Privacy ecosytem

  2. Conclusions • Privacy is contextual • Young people do care about privacy • Accept sometimes there is no choice • Expectation sometimes have control • Influenced by whether disclosure has individual benefit

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