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How Funds Are Raised

How Funds Are Raised. Major Giving. Major Gift programs are directed toward INDIVIDUAL donors. However, these individual donors may make their gifts from companies they own, foundations they have established or from their own personal resources. Major Gifts. What Is a Major Gift?.

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How Funds Are Raised

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  1. How Funds Are Raised Major Giving

  2. Major Gift programs are directed toward INDIVIDUAL donors. However, these individual donors may make their gifts from companies they own, foundations they have established or from their own personal resources. Major Gifts What Is a Major Gift?

  3. Major Gifts at LMU are defined as gifts greater than $25,000.00 and may take the form of unrestricted or restricted gifts. Major Gifts What Defines a Major Gift at LMU?

  4. Major Gifts What Do Major Gifts Fund at LMU? • Capital Projects such as new residence halls • New technology for classrooms • Endowed academic chairs • Endowed academic scholarships • Endowed faculty development funds • Many other areas!

  5. Major Gifts What is the Process that Leads to Major Gifts? Identification Investment Information Involvement Interest

  6. Major Gifts Cultivating a Donor Means Identifying: • Linkage: What are the shared values and connections that we share? • Ability: What is the donor’s capacity to give? • Interest: How engaged is the potential donor with LMU?

  7. Potential donors have the linkage, interest and ability to give to LMU. Identify who should be the right person to make the call/contact/visit. Then choreograph the call. Major Gifts How are Potential Donors Identified?

  8. Wealth screening programs Alumni and friends Lincoln friends Board of Trustees Advisory boards Faculty and staff Major Gifts How Is Information Gathered?

  9. By uncovering shared values By giving people an opportunity to act on their values by giving to LMU Ask yourself: Why do you give to LMU? What is important to you? Major Gifts In What Ways is Interest Cultivated?

  10. Campus events like dinner theater Arts programs Athletic events Are they a good candidate for an advisory board? Who can you encourage to get involved? Major Gifts How Do Potential Donors Get Involved?

  11. Major Gifts How Do We Maintain Positive Relationships? The Solicitor’s Preparation The Donor’s Relationship The Follow Up A long-standing, carefully nurtured relationship with LMU and the people who represent us. The Thank You The Ask The Vision The Call

  12. Once their values match ours, the gift will be given. Major Gifts When Is an Investment Made?

  13. PREPARATION PREPARATIONPREPARATION! Determine the Right Person to Ask at the Right Time Build your case for support Polish your own philanthropy story. Why do you give? It’s all about students, so have a student success story on hand What do we want our product to be? A successful student. Major Gifts What Are the Elements of a Successful Ask?

  14. Major Gifts What Can a Donor Expect? Throughout the entire process, the donor has the right to be kept informed and involved in regard to the use and benefits of their past gift. It is an aspect of cultivation for future support and it involves LMU’s careful management of the donor’s gift in order to keep the donor’s confidence.

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