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Logo (mark, emblem)

Logo (mark, emblem). As a graphic representation- identifies a company, product, or brand 2. Can be typographic, pictorial or abstract. Typographic, pictorial, abstract?. Logo PROCESS - 1. REALIZE: Research & Ideation 1. Analyze & define what you want to represent

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Logo (mark, emblem)

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  1. Logo (mark, emblem) As a graphic representation- identifies a company, product, or brand 2. Can be typographic, pictorial or abstract

  2. Typographic, pictorial, abstract?

  3. Logo PROCESS - 1 REALIZE: Research & Ideation 1. Analyze & define what you want to represent 2. Think visually: write, & sketch (thumbnails) 3. Create a list of attributes & characteristics of visual concepts (critique)

  4. Represent, attributes, characteristics?

  5. Logo PROCESS - 2 VISUALIZE: Design Development 1. Turn your ideas into visible forms 2. Test ways to represent key attributes of your ideas using colors, symbols & icons 3. Experiment with different typefaces 4. Seek geometric & formal correlations using typography & individual letterforms

  6. Forms, key attributes, typefaces?

  7. Logo PROCESS - 3 ACTUALIZE: Final Execution 1. Distill your ideas & forms into 1 clear concept 2. Rework = final stage for revisions 3. Apply the final touches 4. Prep your logo for the public eye

  8. Concept, rework, finalize?

  9. Logotypes Most logos incorporate typography 2. Typeface chosen represents a company, product or organization & is significant in meaning & impact of logo 3. Many successful logos are just typographic representations or logotypes 4. Logotypes can stand unaided or work together with icons or symbols

  10. Logotypes?

  11. Icons & symbols An icon is an image representative of something based on resemblance, such as a graphic illustration of a man, woman, or dog A symbol represents by association, but not necessarily by resemblance. A. It can depict an abstract idea that has no physical form, such as recycling and biohazard.

  12. Icons & symbols?

  13. Logo Standards How will your logo be applied? How many colors will be used? Does it work in one-color? Can it be reversed out of a dark background? Is it legible at varying scales- small to large? 6. Create simple standards to avoid potential problems as your logo goes public 7. To create logo standards - provide clean art & simple guidelines for outside vendors to apply to many kinds of media and scales

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