Logo Design http://gtyear9.wordpress.com
Logo? • Who’s your favorite league or soccer team? • What’s their logo? • What’s your favorite car? • What’s their logo?
What is a logo? • Symbol • An emblem • An identity • Describes the product • A sign
Where are they used? • Packaging • Business documents • Advertisements • Print media • Business cards • Letterheads • billboards
Reasons for effective logos • A successful logo is usually very simple in design. • The logo is easy to understand, even at a distance • One or two colours are normally used • Any writing is presented in a simple way and is easy to read. • A simple drawing or symbol is sometimes used.
Types of logos • Wordmark logo – mainly uses text and typeface to create its message, though other elements might be included e.g. Google
Types of logos • Lettermark Logo: usually involving initials or abbreviations
Types of logos • Brandmark logo: A simple but strong graphic symbol, often abstract
Class Task • Draw three well known logos and explain the shapes, words, font and colours that are used. • Each person will choose a design and talks about the reasons why it’s effective. • Design a logo that best represents you. You can use your favorite colours, shapes, your name, or letters from your name, symbols. • Create an inspiration page of logo’s using illustrator
Re-cap • What is a logo • What makes an effective logo? • What are some elements that you should consider when designing a logo? • Name and describe a logo which you think is successful.