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Explore the art of graphic design, combining text and visuals for logo advertisements, magazines, and books. Enhance communication in agriculture through powerful graphics that speak louder than words. Learn the principles of design to captivate your audience and effectively convey complex messages. Discover the importance of typography styles like serif and sans-serif fonts in creating compelling visuals.
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Graphic Design “Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’” — David Craib
Graphic Design The art or skill of combining text and pictures in logo advertisements, magazines, or books
Graphic Design in agriculture • In agricultural communications, graphics often speak louder than words. • A communications message can be greatly enhanced with the right layout and design.
Principles of graphic design The design must ignite interest in your audience
Six principles to Improve design • Alignment • Balance • Contrast • Dominance • Repetition • White space
Visuals Visuals are used to effectively communicate complex messages
Typeface Serif A certain style of type that includes all characters in all sizes Sans Serif Decorative
Let’s Review! • What is graphic design? • What are the six rules that improve design?
Let’s Review! • Why are visuals important? • What is the difference between serif and san serif fonts?