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Knowledge Management: Creating competitive Intelligence for the future

Knowledge Management: Creating competitive Intelligence for the future

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Knowledge Management: Creating competitive Intelligence for the future

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  1. Knowledge Management:Creating competitive Intelligence for the future C. Beena P.K. Padmakumar S.N. Archana

  2. main theme :Moving towards the future • what is the future of Higher education ? • Many developed countries have their strategic plan for Future of Higher education or The vision for Higher Education 2010 to 2025 is • Collaboration • Competition • Communication • Creativity • Critical thinking • Brand Identity.

  3. Importance of basic learning technique • आचार्यात्पादमादत्तेपादंशिष्यःस्वमेधया ।सब्रह्मचारिभ्यःपादंपादंकालक्रमेण च ॥ • AcharyatPadamadatte, PadamShishyahSwamedhaya | • Sa-brahmacharibhyahPadam, PadamKalakramena Cha ||

  4. More predominant • Because • Changing Dynamics in higher education • New generation are digital Natives • Research outputs are in different formats • Research are interdisciplinary in nature • Globalization • Application of ICT • Organizational culture • Huge Volume of literature are coming out • R&D outputs are published in different forms and usually circulated only among peer groups working in the same subject discipline • Major research works are carried out with public funds

  5. Introduction • Information is not static • According to 5th Law, Library is a growing organism • But today • Information is a growing and moving at a rapid pace

  6. Genesis • Huge volume of literature are coming out • Application of ICT • Open Access Movement • Multidisciplinary Research • Journal Consortia • E-books/e-journals/ e data bases • Social Networks • Web 2.0 • Peer-to-peer communication

  7. Two Kinds of Knowledge • Knowledge is intangible, dynamic, and difficult to measure, but without it no organization can survive. • Tacit: or unarticulated knowledge is more personal, experiential, context specific, and hard to formalize; is difficult to communicate or share with others; and is generally in the heads of individuals and teams. • Explicit: explicit knowledge can easily be written down and codified.

  8. Knowledge definition • Defined in many ways: • Information and skills acquired through experience or education; • The theoretical or practical understanding of a subject; • What is known in a particular field or in total; facts and information. • When information is packaged or used for understanding or doing something, it is known as knowledge.

  9. Knowledge at Universities • An organization that is skilled at creating, acquiring, and transferring knowledge, and at modifying behavior to reflect new knowledge and insights.

  10. Intelligence • Knowledge in action • Strategic use of knowledge assets, including widespread, purposeful gathering ,analysis and use in making strategy. • Aggregate or global capacity of the individual to act purposefully, to think rationally, and to deal effectively with his/her environment • strategic use of knowledge assets, • Or in simple words practical knowledge

  11. Competitive Intelligence • competitive intelligence field of practice • That is application of intelligence into products, Decision making, Customers/clients competency • for this process includes • Systematic gathering of internal & external information from multiple sources, its synthesis, integration, and analysis producing actionable results • converting it into intelligence • utilizing this in decision making. • If the intelligence gathered is not usable (or actionable) then it is not intelligence.(Wikipedia)

  12. Organizational Culture • Organizational culture is the collective behavior of humans who are part of an organization • includes the organization values, visions, norms, working language, systems, symbols, beliefs and habits • Organizational culture affects the way people and groups interact with each other, with clients, and with stakeholders • Being a learning organization especially higher education • organizational culture emphasizes sharing information through an encouragement for contributing to the organizational knowledge base. • Providing top-management leadership for the KM effort. • Demonstrating the value of KM to encourage commitment

  13. Knowledge Management • The new source of wealth is knowledge, and not labor, land, or financial capital. It is the intangible, intellectual assets that must be managed. • The key challenge of the knowledge-based economy is to foster innovation.

  14. Definitions • KM is “managing the knowledge through a systematically and organizationally specified process for acquiring, organizing, sustaining, applying, sharing and renewing both the tacit and explicit knowledge for enhancing organizational performance and creating value." (Davenport & Prusak 2000), •  Designing and installing techniques and processes to create, protect, and use known knowledge. • Designing and creating environments and activities to discover and release knowledge that is not known, or tacit knowledge. • Articulating the purpose and nature of managing knowledge as a resource and embodying it in other initiatives and programs. • According to Drucker (1999) KM is about making the right knowledge available to the right people.

  15. Why KM • Competitive success will be based on how strategically intellectual capital is managed • Capturing the knowledge residing in the minds of academia so that it can be easily shared across the enterprise • Leveraging organizational knowledge is emerging as the solution to an increasingly fragmented and globally-dispersed workplace • reuse of knowledge saves work, reduces communication costs, and allows an organization to take on more projects

  16. Why Km • Knowledge is managed more effectively in a learning organization. • Information is systematically shared to achieve goals. • Intellectual capital is a resource for competitive advantage • faster retrieval of information • minimizing duplication, • saving or freeing up the time of busy professionals • knowing who knows what and who is doing what • improved quality of information • a improved customer service and satisfaction • faster solving of intractable and novel problems

  17. organizational benefits •  Internal organizational benefits, including efficiencies and effectiveness through: • sharing of good and best practices • faster time-to-market for new products • reduction of waste and re-work • Facilitate decision making capabilities • retention of knowledge before experts leave or retire • Stimulates cultural change & Innovation • cost savings, both in people's time and processing of information

  18. WHY organizational knowledge is important • Knowledge can be embedded in processes, products, systems, and controls • Knowledge can be accessed as it is needed from sources inside or outside the firm • It is versatile and can be transferred formally, through training, or informally, by way of workplace socialization • It is the essence of the competitive edge!

  19. KM strategy and techniques at CUSAT, • Closing the Gap between Knowing and Doing • Do not allow stored knowledge to go unused; convert knowledge to action. • Build a culture of action • BY • Institutional Repository • Bibliographical Information System for Science & Technology (BISSAT) • Media Repository • Reference Manager • Traditional Knowledge Digital Library (TKDL)

  20. Knowledge Sharing in CUSAT IR Scientific community Intranet BISSAT campus network IR IR Repositories IR Media Repository Remote Access P2 communications TKDL Web 2.0

  21. Institutional Repository • “An institutional repository is a digital archive of the intellectual product created by the faculty, research staff, and students of an institution and accessible to end users both within and outside of the institution, with few if any barriers to access.” • “University-based institutional repository is a set of services that a university offers to the members of its community for the management and dissemination of digital materials created by the institution and its community members. (Lynch, Clifford A )

  22. Dyuthi (CUSAT IR) • Funded by DSIR, Ministry of science & Technology in 2007 • Covers theses, working papers, conference proceedings, technical reports, books, unpublished literature etc. • Available at • To pool up and consolidate the scattered research output of CUSAT in different aspects of Science & Technology.


  24. BISSAT (YUJ) • Knowledge gate way of Cochin University of Science & Technology • Powered by open software BIBAPP • It aims to find experts on campus, archive their work, promote the research of a research group, department, school, promote collaborative research in the campus, • Increase the visibility of campus research, • Facilitate the reuse of publication data etc. • Yuj covers the bibliographical information system with citation and abstracts of scientific productivity of Cochin University of Science & Technology

  25. (Bissat)

  26. Media Repository • Media repository is a platform for media storage and delivery system. Media repository records, publishes, market and distribute a variety of educational and scientific products and services • Covers the contents • ERUDITE • Events • Featured • Student’s Creation • Training • Lectures and invited talks • Conferences/ seminars • TV Shows


  28. TKDL • To explore the science behind tacit knowledge of fishermen community about coastal resources • To develop the Traditional Knowledge Digital Library (TKDL) for fishery resources • Blending the traditional knowledge with scientific knowledge • Establish a NODAL Information centre in the fisheries sector

  29. TKDL • Traditional Knowledge is defined as the sum of facts that are known or learned from experience or acquired through observation and study and handed down from generation to generation.

  30. TKDL ( Fisheries sector.) Diverse Knowledge

  31. Diverse knowledge

  32. Reference Manager • Mendeley is a free reference manager and academic social network •  Help to organize research, collaborate with others online, and discover the latest research. • Automatically generate bibliographies • Collaborate easily with other researchers online • Easily import papers from other research software • Find relevant papers based on what the researcher is reading • Access your papers from anywhere online

  33. How Km supports the Competitive Intelligence • Collaboration • Communication • Brand identity • Provides Visual stimulation • Supports critical thinking &Cognition • Supports different types learning • Available at any time, any where and any device

  34. Continue….. • Encourage teaching and training • Peer to peer learning • Social media for sharing • Increase students engagement &collaboration • Basement for self learning & lifelong learning • Innovative tool for teaching & Learning

  35. Continue……. • Support organizational competency • Change the organizational culture • Supports memory • visual information processing, • Provides global visibility

  36. Conclusion • There is a tremendous scope for organizational Knowledge Management for moving towards the future . • This is a small attempt by CUSAT Library professional team and we have still a long way to go.

  37. Thank you