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What is wrong with this question? Find as many things as you can (I found 9),

What is wrong with this question? Find as many things as you can (I found 9), and then write a better version. Roughly how many bags of crisps do you eat during an average week? [ ] None [ ] 1 - 3 [ ] 4 - 6 [ ] 7 - 9 [ ] >9. Everybody eats crisps these days.

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What is wrong with this question? Find as many things as you can (I found 9),

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  1. What is wrong with this question? Find as many things as you can (I found 9), and then write a better version. Roughly how many bags of crisps do you eat during an average week? [ ] None [ ] 1 - 3 [ ] 4 - 6 [ ] 7 - 9 [ ] >9 Everybody eats crisps these days. How many crisps have you eaten? [ ] 50 to 100 [ ] 100 to 500 [ ] 600 to 700 Gaps in categories Hard to understand No timescale Leading question Overlapping categories Missing ‘none’ option Uneven categories Missing ‘more than 700’ option Badly chosen answers

  2. No leading questions – don’t try to force a particular answer by asking biased questions. • Answers are understandable – it shouldn’t be hard to choose the answer that applies to you. • Relevant – stick to the topic, and if a question isn’t necessary get rid of it. • Anonymous – you don’t normally need to know names. • Make sense – answers should fit the questions. • Categories don’t overlap – it shouldn’t be possible for one person to tick more than one box. • Categories cover all the options – there should be a box to tick for everyone (you may need an ‘other’). What to look out for in a survey

  3. Choosing ideas Your task is to brainstorm ideas for questions for this topic: Transport You have 5 minutes, in pairs, to come up with as many ideas (we don’t need the full question) as you can. 5 minutes

  4. <-Left Right-> ‘Entertainment’ ‘Shopping’ 1. Brainstorm prediction ideas individually in silence. 1 minute 2. Discuss ideas in pairs and make two predictions. 1 minute 3. Make a question for your first prediction. 2 minutes 4. Make a question for your second prediction. 2 minutes 5. Design some ‘bad’ questions as examples of common mistakes people might make. 4 minutes

  5. Design a question You are all interns in a Customer Research office. We want to launch a new brand of crisps You have 5 minutes, in pairs, to come up with the best 2 questions you can, to find out useful information for us about customer buying habits. 5 minutes

  6. Data Project Phase 1 1. Brainstorm topic ideas individually in silence. 1 minute 2. Discuss ideas in pairs and choose one. 1 minute 3. Write predictions based on what you want to find out.. 2 minutes 4. Jot down a rough idea of 3 questions. 4 minutes 5. Check questions for common problems and write out your final questions. Ask for help if stuck 4 minutes

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