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AUDIENCE PROFILE

AUDIENCE PROFILE. The questions “Who is the audience for this text?” or “What audience did the author have in mind?” never have simple answers .I t will help you to envision “the audience” as a dynamic group of people.

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AUDIENCE PROFILE

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  1. AUDIENCE PROFILE

  2. The questions “Who is the audience for this text?” or “What audience did the author have in mind?” never have simple answers.Itwill help you to envision “the audience” as a dynamic group of people

  3. While it might be true, it is not enough to say “The audience is women” or “The audience is anyone reading US magazine.” You need to move past a one-dimensional answer and begin to develop an audience profile. With a specific piece of writing in mind, it will help to dealwith the concept of audience in the following dimensions:

  4. 1. Who ARE these people? Do you see clues about age, class, gender, education, or political position? 2. Attitudes: What typical attitudes does the audience have towards the topic?

  5. 3. Values: What beliefs and values are involved? 4. Background: What in their background or daily experiences helps explain their point of view?

  6. 5. Knowledge Base: Does the audience appear to know a lot about the topic? 6. Misinformation: How might they be uninformed or misinformed about the topic, and how does the author/speaker address that?

  7. 7. Personal Interest: How would the audience like to see the problem, question, or issue resolved,

  8. 8. Differences: Does the author/speaker acknowledge what separates him or her from the audience? Is there a difference of assumptions, values, interpretations, or consequences? How does the author/speaker try to resolve these differences?

  9. 9. Commonalities: Does the author/speaker try to identify with the audience? Does he or she point to a shared local or national identity? A common cause? A shared experience? A well known event or cultural trend?

  10. Form groups of four.Decide upon a short process(4 to 10 steps)that you want to describe to others.Determine your audience.Write the process in a manner so that the audience can carry out the process.As a group,write the process description.

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