1 / 9

Market Research Strategy for Alabama Blues Venue

Develop a research strategy using GDMS model to analyze market demand for a new blues venue in Alabama, including SWOT analysis and conclusions. Data collection from official sources, articles, and interviews critical. Inductive and deductive approaches used.

masato
Télécharger la présentation

Market Research Strategy for Alabama Blues Venue

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. En opgave i Research Methods af Christen Christensen og Rasmus Schjelde. Leisure Management - UCS Roskilde Handelsskole 5.marts 2010

  2. Introduktion • Metodestrategi • Indsamling af data • GDMS • (SWOT) • Konklusion/kritik

  3. Alabama Blues • Ide • Sted • Konkurrenter

  4. Metodestregi • Deduktiv tilgang ved indsamling af data • Større induktiv tilgang i løbet af opgaven • Ved hjælp af data bearbejdet i GDMS modellen at finde svar på problemformuleringen.

  5. Indsamling af data • Danmarks statistik bank • Artikler • Samtale med formanden for Danmarks blues forening • Rapport fra kulturministeret

  6. GrossDemand / MarketShare approach Estimate of typical facility capacity Number of new facilities to cater for unmet demand Estimate capacity og existing facilities Unmet demand Age specifik Participation rate Compare Estimate total demand from local population Population by age groups

  7. Punkter i GDMS • A – andel af befolkningen der hører Blues • B – Andel af befolkningen i vores målgruppe • C – Efterspørgelsen • D – Vores kapacitet • E – Kapacitet af eksisterende faciliteter • F – Sammenlign os med eksisterende faciliteter • G – Mulig efterspørgelse • H – Antal af nye faciliteter der er plads til på markedet

  8. SWOT • Styrker • Svagheder • Muligheder • Trusler

  9. Konklusion/Kritik • Konklusion • Kritik

More Related