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MKT 300 Marketing

MKT 300 Marketing. Your Personal Marketing Plan. Melissa Luna Session 16: October 21 , 2010. Overview of Marketing Strategy Planning Process . Personal Marketing Plan and the Marketing Strategy Planning Process . Employers or industries Most relevant TO YOU

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MKT 300 Marketing

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  1. MKT 300 Marketing Your Personal Marketing Plan Melissa Luna Session 16: October 21, 2010

  2. Overview of Marketing Strategy Planning Process

  3. Personal Marketing Plan and the Marketing Strategy Planning Process • Employers or industries • Most relevant TO YOU • Identify potential employers • By industry, company name, size of company, location • Other relevant differences • What industries/jobs are hiring? Not hiring? • Understand the customers – what are their “needs” • Skills they look for; experiences necessary • Generalize as needed • http://www.wetfeet.com/ • http://online.onetcenter.org/ • http://www.vault.com/wps/portal/usa

  4. Personal Marketing Plan and the Marketing Strategy Planning Process • External market environment • Economic environment • What is impact of economy on job search? • Technological environment • How has technology affected job search? • Political/legal environment • Who is currently in office? What political agenda is being pushed/ • Are there job areas where laws/qualifications are needed? • Certification (CPAs for example) might fall into this category. • Cultural and social • Unique elements of particular industries. For example is networking more or less a part of some industry cultures. • Are there social trends – Finance Planning “good old boys” http://www.career.colostate.edu/explore-majors--careers/what-can-i-do-with-this-major.aspx

  5. Personal Marketing Plan and the Marketing Strategy Planning Process • Competition • Who are they competing with as they look for jobs? • How does that vary by major or job type? • What are the strengths of different types of competitors? • What are the weaknesses? • http://tools.businessweek.com/BSchool_Comparator/ • http://www.usnews.com/money/blogs/planning-to-retire/2009/3/12/baby-boomers-are-changing-their-retirement-plans.html

  6. Personal Marketing Plan and the Marketing Strategy Planning Process • Company • This is the student or job applicant • What do they like to do? Interests? • What industries do they like? • What constraints exist on their search? • E.g., have to stay in CO for financial reasons • What are student strengths? • What experience does the student have? • What are their motivators and values

  7. Personal Marketing Plan and the Marketing Strategy Planning Process • SWOT • Student Strengths • Self-assessment • Student weaknesses • Opportunities from market (customer, competitor, or external market environment) • Threats from market (customer, competitor, or external market environment)

  8. Personal Marketing Plan and the Marketing Strategy Planning Process • Which career path will be targeted? • The plan should focus on one career • Cannon will teach you a positioning statement. But it should be something like: • Among all potential sales hires, Joe Cannon is the most enthusiastic, hard working and experienced. - (Unique to you.) • Focus on those 2-3 benefits which give you competitive advantage - quantify

  9. Personal Marketing Plan and the Marketing Strategy Planning Process • List your target market. • This plan should focus on one target market • Career path type of job and • General type of company. • If you have more than one in mind, pick one for this plan. • Ex. if you know you want to work for a public owned IT consulting company (mid-cap).

  10. Personal Marketing Plan and the Marketing Strategy Planning Process • Product • What services can you offer a potential employer? • What product development activities can you engage in during the next 18 months to make yourself a better “product”? • Classes you plan to take / additional minors/majors • Experience you might develop – internships, work, student organizations, volunteer work • Others

  11. Personal Marketing Plan and the Marketing Strategy Planning Process • Place • Where would you want to work? • Geographic location • Any other special needs or wants • Work from home? • Travel • Etc. • http://www.careershift.com/?sc=colostate • www.bestplaces.net • http://www.bls.gov/web/metro/laummtrk.htm

  12. Personal Marketing Plan and the Marketing Strategy Planning Process • Price • What benefits do you expect? • What pay level? • What training level? • Other expectations? • www.salary.com • www.salarycalculator.co • www.monster.salary.com • www.salaryexpert.com • www.homefair.com

  13. Personal Marketing Plan and the Marketing Strategy Planning Process • Promotion (longest section) • How will you communicate your “product” to your target market? • Networking –Where/Who are in my network and how do I contact them? • Interviews • Resume/Cover Letter/Career Portfolio • Be specific. What will you say to these people? What will you emphasize in cover letters or resume? • Join LinkedIn and possibly Twitter • Meet with Career Center Liaison to identify additional networks

  14. Personal Marketing Plan and the Marketing Strategy Planning Process • Implementation • Utilize the Job Search Strategy Plan • Professor Cannon posted that for you on RamCT in “Resources for your Personal Marketing Plan.”

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