1 / 17

Marketing 420 MKT Contemporary Issues in Marketing

Marketing 420 MKT Contemporary Issues in Marketing. Green Marketing 420 MKT. Green Marketing. - Definition - Environmental and Ecological Marketing - Green MKT Phases - GM Mix - Reasons of Adopting GM. Green Marketing.

maik
Télécharger la présentation

Marketing 420 MKT Contemporary Issues in Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing420 MKTContemporary Issues in Marketing

  2. GreenMarketing420 MKT

  3. Green Marketing - Definition- Environmental and Ecological Marketing- Green MKT Phases- GM Mix- Reasons of Adopting GM

  4. Green Marketing -In 2007, American worries about global warming 84%.- Volvo, has been climate –neutral since 2005 (Sweden)- Nike : 2011- Xerox: reduce greenhouse gas emissions 10%, 2012- Google installed solar panels on its roof, for natural light.

  5. Green Marketing Common Terms:Phosphate free, Recyclable, Refillable, Ozone Friendly, Environmentally,

  6. Green Marketing Can be applied to :Consumer goodsIndustrial goodsServices

  7. Green Marketing AMA Definition:GM is the marketing of products that are presumed to be environmentally safe.

  8. Green Marketing PolonskyDefinition (2001):GM is an attempt to minimise the negative environmental impact of production and consumption

  9. Green Marketing Green Markets: Consumers BusinessGovernmentInvestors

  10. Green Marketing Environmental and Ecological Marketing:Holistic Marketing Concept wherein the production, marketing consumption and disposal of product and services that is less harming to the environment.

  11. Green Marketing Environmental and Ecological Marketing:Holistic Marketing Concept advocate the philosophy of that businesses must develop products and marketing strategy that not only address the needs of the consumers but also safeguard the long-term interest of consumers as well as those of society at large.

  12. Green Marketing Environmental and Ecological Marketing:Green Marketing looks at minimizing rather than eliminating environmental harm

  13. Green Marketing Green MKT Phases:1st “Ecological” green marketing2nd “Environmental” green marketing 3rd “Sustainable” green marketing

  14. Green Marketing GM Mix:Product: reduce resource consumptionPrice: consumer pay higher price for good valuePromotion: 3 types of green adPlace: few customers go far to buy green products

  15. Green Marketing Reasons of Adopting GM:opportunity to achieve objectivesobligation to be Social responsible CompetitionCost minimizationLimited resources utilizationProtection of environment

  16. Green Marketing Assignment Select a green marketing business and write 10 pages report focus on: its activity, marketing mix, it.Due date 20-1-1434

More Related