Green Marketing - Definition- Environmental and Ecological Marketing- Green MKT Phases- GM Mix- Reasons of Adopting GM
Green Marketing -In 2007, American worries about global warming 84%.- Volvo, has been climate –neutral since 2005 (Sweden)- Nike : 2011- Xerox: reduce greenhouse gas emissions 10%, 2012- Google installed solar panels on its roof, for natural light.
Green Marketing Common Terms:Phosphate free, Recyclable, Refillable, Ozone Friendly, Environmentally,
Green Marketing Can be applied to :Consumer goodsIndustrial goodsServices
Green Marketing AMA Definition:GM is the marketing of products that are presumed to be environmentally safe.
Green Marketing PolonskyDefinition (2001):GM is an attempt to minimise the negative environmental impact of production and consumption
Green Marketing Green Markets: Consumers BusinessGovernmentInvestors
Green Marketing Environmental and Ecological Marketing:Holistic Marketing Concept wherein the production, marketing consumption and disposal of product and services that is less harming to the environment.
Green Marketing Environmental and Ecological Marketing:Holistic Marketing Concept advocate the philosophy of that businesses must develop products and marketing strategy that not only address the needs of the consumers but also safeguard the long-term interest of consumers as well as those of society at large.
Green Marketing Environmental and Ecological Marketing:Green Marketing looks at minimizing rather than eliminating environmental harm
Green Marketing Green MKT Phases:1st “Ecological” green marketing2nd “Environmental” green marketing 3rd “Sustainable” green marketing
Green Marketing GM Mix:Product: reduce resource consumptionPrice: consumer pay higher price for good valuePromotion: 3 types of green adPlace: few customers go far to buy green products
Green Marketing Reasons of Adopting GM:opportunity to achieve objectivesobligation to be Social responsible CompetitionCost minimizationLimited resources utilizationProtection of environment
Green Marketing Assignment Select a green marketing business and write 10 pages report focus on: its activity, marketing mix, it.Due date 20-1-1434