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Leveraging RSS Feeds for Brand Visibility & SEO Rankings

Discover how companies can boost brand value and improve SEO rankings with RSS feeds. Enhance search visibility, engage audiences, and increase traffic using RSS. Learn strategies to leverage search engine listings for brand recall and awareness.

mason-carney
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Leveraging RSS Feeds for Brand Visibility & SEO Rankings

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Presentation Transcript

  1. What companies could/should be doing with RSS feeds

  2. Search and Brand Value

  3. Good SEO rankings means better visibility and more traffic

  4. Search Visibility and Brand Awareness Search engine listings stimulate brand recall by a 3-to-1 margin over banner advertising and other online marketing methods. Source: Search Engine Visibility Study Enquiro Research

  5. Brand Value and Search Results • The NPD Group study reported that search listings were better at branding and produced more sales than banner ads. • The IAB study also reported brand lift from SERPs, especially for prominent listings.

  6. The Process • Listen – monitor conversations and identify influencers • Deliver – comment on blogs and start your own blog, syndicate content –text audio and video • Engage – foster conversations, share content • Measure

  7. PR Value and Media Relations: Using News Engines and RSS • Create a feed for journalists

  8. Organic vs Paid Search

  9. Marketing Sherpa “If you think you're covered because you have a paid ad (PPC listing) in a search engine for a search term that's important to your business, think again. Organic results (free listings) are far more important and can get more viewership and clicks.

  10. RSS enable your web content • Seen by Google as a blog • You can use news/educational content

  11. Alexa Traffic Rank Traffic Rank for skinmdnatural.com: 529% Page Views per user: 26%

  12. Links to the website

  13. Search Results Dry skin care MSN Yahoo Google 2 6 9

  14. Consumer Recommendations

  15. Resources Expansion Plus http://www.expansionplus.com My blog: pro active http://falkow.blogsite.com PRESSfeed http://www.press-feed.com/

  16. Contact Details Sally Falkow 323 882 8125 626 676 6419 cell sallyf@expansionplus.com

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