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CAREGIVERS A Time Inc. Research Study

CAREGIVERS A Time Inc. Research Study. Presented by: Wendy C. Jezarian December 8, 2005. Methodology — Sample. Conducted online with Harris Interactive. Field Period = September 27 - October 18, 2004. General Population. Caregivers

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CAREGIVERS A Time Inc. Research Study

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  1. CAREGIVERSA Time Inc. Research Study Presented by: Wendy C. Jezarian December 8, 2005

  2. Methodology — Sample Conducted online with Harris Interactive Field Period = September 27 - October 18, 2004 General Population Caregivers Involved in the care of an ongoing medical condition of a family member or friend (N=810)

  3. Profile of Caregivers * = Significant Difference Base: Total Respondents (n=3570); Caregivers (n=810)

  4. Relationship to Person with Ailment Involved in medical care of: Family Member: 96% Base: Caregivers (n=810)

  5. Conditions Overseen Base: Caregivers (n=810)

  6. Intervened with Doctor 96% Helped with Medication 92% Looked for information abouthis/her condition 74% Actions Taken in Role as Caregiver Q 1215 Base: Caregivers (n=810)

  7. How Caregivers Intervene With Doctor Q 1215 Base: Caregivers (n=810)

  8. How Caregivers Help With Medications Q 1215 Base: Caregivers (n=810)

  9. Information Sources: Sources Used by Caregivers 74% of Caregivers who seek information about family member/ friend’s condition * = Significant Difference Q 1215 Base: Caregivers who have looked for information for family member (n=614)

  10. Information Sources: Sources Used by Caregivers Caregivers seek information about Rx medications * = Significant Difference Q 1215 Base: Caregivers who have looked for information for family member (n=614)

  11. Actions Taken by Caregiver as a Result of Seeing Rx Advertising Q 570 Base: Respondents who have seen Rx DTC ads for Any Key Condition; Caregivers (n=683) Q 500 Base: Respondents who have seen Rx DTC ads for Any Key Condition Caregivers (n=644)

  12. Key Findings on Caregivers • Caregivers are very involved in the care and treatment of their patient • Most are sufferers also • Caregivers are actively seeking information regarding conditions and medications • Caregivers are likely to turn to written forms as sources of information, in addition to their health care provider: • Direct marketing • Internet • Magazines • Medical books/journals • Pharmaceutical company websites • Caregivers are likely to take action as a result of communications regarding conditions and medications

  13. CAREGIVERS A Time Inc. Research Report

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