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Cody Griffin Gisela Bellina Lili McDonald Lisa Currier Nannette Rodriguez

A Comparison between Promotional and Preventive Advertising Messages on Consumer’s Affective Evaluation of an Offering. Cody Griffin Gisela Bellina Lili McDonald Lisa Currier Nannette Rodriguez. Content. Introduction Consumer Behavior Theory Research Procedures and Results Analysis

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Cody Griffin Gisela Bellina Lili McDonald Lisa Currier Nannette Rodriguez

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  1. A Comparison between Promotional and Preventive Advertising Messages on Consumer’s Affective Evaluation of an Offering Cody Griffin Gisela BellinaLili McDonald Lisa Currier Nannette Rodriguez

  2. Content • Introduction • Consumer Behavior Theory • Research Procedures and Results • Analysis • Conclusions and Recommendations

  3. Introduction • Marketing problem • Why is it important? • Other issues

  4. Consumer Behavior Theory • Interpreting the problem

  5. Research Procedures and Results • Text here

  6. Analysis • Text here

  7. Conclusion and Recommendations • Text here

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