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Effective Selling Strategies for MBEs: Maximizing Customer Value and Relationship Management

This module focuses on essential selling strategies for Minority Business Enterprises (MBEs) in their early stages. It emphasizes the importance of flexibility in responding to market changes and crafting a compelling sales pitch. Participants will learn to define their customer value proposition to distinguish their offerings from competitors and understand the significance of customer share. Topics include managing customer relationships, analyzing the customer life cycle, and maximizing customer lifetime value through effective marketing mix strategies.

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Effective Selling Strategies for MBEs: Maximizing Customer Value and Relationship Management

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Presentation Transcript

  1. MBE Marketing Module 6

  2. Selling Strategies • Flexibility to respond quickly • Important to a business in the early stages • Must have a sales pitch

  3. Customer Relationship Management

  4. Customer Value Proposition • What does the business do for the customer that is better than its competition

  5. Customer share is important to MBEs

  6. Customer Life Cycle

  7. Customer Lifetime Value

  8. Using the Marketing Mix

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