PRODUCER-USER RELATIONS AT SORS: FIRST RELEASE CASE

1. PRODUCER-USER RELATIONS AT SORS: FIRST RELEASE CASE Metka Zaletel Statistical Office of the Republic of Slovenia

2. CONTENTS • Dissemination at SORS • Vision and values • Strategy • Policy • Users • Products • Communication • First release and special days series • Background • Structure • Organization of statistical process • Users’ satisfaction • Conclusions

3. DISSEMINATION AT SORS

4. SORS VISION – User-oriented – Management of the elements of the quality of national statistics – Qualified and motivated employees – Up-to-date coordination with international standards, EU standards in particular – Modern systems of collection, processing and dissemination of data – Surveys and innovation – Improvement of working conditions

5. SORS VALUES – Importance of users – Trust between users and employees – Independence of the institution and profession – Respect of privacy – Know-how and experience – Quality of statistical products and services – Work in interdisciplinary groups – Stimulating the working environment

6. DISSEMINATION AND COMMUNICATION STRATEGY The purpose of the strategy will be achieved withthe following goals: • satisfied users • improvement of statistical literacy • recognisability and good reputation of the SORS trade mark, trust of users and actual use of statistical data • efficient preparation, promotion and transmission of data and information

7. RELEASE POLICY • First release of all data in First release series-detailed data in database • Release calendar • All releases at 10:30 hours • Early (privileged) access to data for 4 high officials in Slovenia – clearly defined and described on web site. • Web information is free of charge • Bilinguality of all information • Microdata for researchers

8. GROUPS OF WEB USERS (Inmon 1997) • Tourists (very occasional users: general publics, students) • Harvesters (government for informed decisions) • Miners (researchers, financial analysts, economists)

9. IDENTIFICATION OF USERS’ NEEDS AT SORS • EU, OECD, UN and other international requirements • Statistical advisory committees • Meetings with users (workshops, conferences, etc) • User satisfaction surveys

10. TIPICAL PRODUCTS FOR USERS • Tourists (Do not miss, key indicators, first release, pocket books, yearbook, …) • Harvesters (first release, analytical publications, database) • Miners (database, first release)

11. COMMUNICATION PYRAMID AT SORS • First release • Dissemination database (mass of output) • Multithematic publications • Analytical reports • Conferences, seminars • Microdata for researchers

12. 2. FIRST RELEASE AND SPECIAL DAYS SERIES AT SORS

13. THE PURPOSE OF THE SERIES • To feed social debate with statistical data – in democracy data are not only for experts • To point out the essentials in our data • To put data in context – to make data meaningful • To give data the attention and understanding that it deserves • To higher the visibility of SORS

14. FIRST RELEASE AREAS AT SORS • Description - text • Quantification - tables • Illustration - charts • Geography - maps

15. STRUCUTRE OF THEFIRST RELEASE • Headline • Short introductory / abstract • Body text • Simple table / graph / map • Links: • metadata • detailed tables, SI-STAT database • contact

16. PROCESS OF PREPARATION • People involved • 80 subject matter specialists • Editor • Translator • IT specialist • Training • Manual available at the intranet • Training: 7 days training in general dissemination, story telling and web CMS • Trainers: dissemination specialist, PR specialist, journalist, IT specialist • Process • Clear description of tasks of different players • Automated IT procedure • Clearly defined revision policy (errors) • Help desk for dissemination and IT issues

17. 3. CONCLUSIONS First release series is one of dissemination products and is important element in the SORS communication pyramid. It is designed mainly for general public and journalists but it is used also by analysts.