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Enhancing Parenting Support Through Research-Driven Strategies: Outcomes from the WAK Project

The WAK demonstration project, presented at the Oceania Tobacco Conference 2011 by Dr. Heather Gifford and Ms. Lynley Cvitanovic, highlights the integration of research into practical parenting interventions. Key findings include effective awareness campaigns and collaborations that led to improved parental attitudes and behaviors. Evaluation results reveal the importance of involving diverse partners and simplifying research findings for real-world application. This project illustrates the transition from theory to practice in promoting protective parenting behaviors and fostering growth in communities.

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Enhancing Parenting Support Through Research-Driven Strategies: Outcomes from the WAK Project

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  1. WAK: Results from the research practice interface Oceania Tobacco Conference 2011 Dr Heather Gifford Ms Lynley Cvitanovic

  2. Background: the theory • Waka Research •  Proposal to implement research results • WAK demonstration project implemented • Process and outcome evaluation conducted

  3. WAK Intervention • Awareness raising and motivational ‘campaign’ •  Seamless service provision and collaboration • Provide brief advice on parenting tips • Mail-out short parenting programme

  4. Evaluation research • Process evaluation •  Outcome evaluation (shorter term outcomes)

  5. Key process evaluation results • Reduced scale of project implementation • Potential to promote change and growth • Diverse partnerships • Confusion surrounding project parameters

  6. Key outcome evaluation results • Parents recognise key messages • Positively influenced attitudes and behaviours • Already demonstrating protective behaviours • Reinforced existing behaviour

  7. What did we learn about research/practice interface ? • Not a simple linear process • Even if all steps in place things can go wrong • Importance of having adequate lead in time • Involve all the right people from the start • Researchers able to translate findings simply

  8. Recommendations • Managing transition from theory to practice • Clear /simplified summary research findings • Integrated theory/practice leadership • Effective communication • Involve both research and practice leaders

  9. Contact Details • Dr Heather Gifford • heather.whakauae@xtra.co.nz • www.whakauae.co.nz

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