Daniel Assouline, the CEO of UpClick.com is a Leader with a Strong Sense of Purpose

1. Daniel Assouline, the CEO of UpClick.com is a Leader with a Strong Sense of Purpose Daniel AssoulineUpclick

2. Leadership is often defined as the ability of a person to influence a group of people to work towards the achievement of a common goal or objective. Daniel Assouline, the CEO of UpClick.com, gets things done because his employees have immense faith in his leadership abilities. • Great leaders are normal human beings. It is not that they have landed from the outer space to assume leadership position. • It may seem to an ordinary person that the capabilities possessed by them are otherworldly, but the fact is that it is just the outcome of hard work, intelligence, foresightedness, and of course a bit of luck. • The difference between a follower and a leader is a simple one. People recognize great leaders when they see one, some may also understand the qualities that make great leaders but only a few have the guts and passion to make a successful transition from being an ordinary follower to being a great leader. • In the following section, we shall look at some of the very important factors that make great leaders.

3. Great Leaders Have a Strong Sense of Purpose • Successful leaders have a vision and a strong sense of purpose. A clearly-defined purpose motivates them towards achieving it with single-minded dedication.  • People who lack purpose can never make successful leaders. Purpose fuels a passion that is necessary for achieving anything worthwhile in the world. Absence of purpose makes an individual just walk around completing the motions of life. • Purpose and vision are the two important characteristics that can help leaders gain competitive advantage for their organization. On the other hand, organizations led by people who fail to comprehend the dynamics of linkage between purpose and success are likely to lag behind in the marketplace. • Strong leaders have a purpose and a vision, and more importantly, the ability to build the employees commitment towards this vision and purpose.

4. Just a cursory glance at few of the most successful organizations will tell you that they all have one thing in common - shared values, aligned vision, and a common purpose. • These three important factors enable an organization to sail smoothly over the tides generated by a chaotic business environment and intense competitive rivalry. • On the other hand, absence of these important characteristics puts an organization on a fast track to mediocrity and ultimately consigns them to the dustbin of history. • Daniel Assouline the Chairman and co-founder of UpClick, is a leader with strong purpose and a solid vision. Such leaders create a culture of growth and innovation by themselves. Mediocre leaders, on the other hand, with a laid back attitude allow culture to evolve by default.

5. Great Leaders are not Solely Driven by Profit • One more important differentiator between successful and mediocre leaders is their relentless pursuit of profit. Profit, of course, is important for any organization but it should not be its sole motive. • A lesson a lot of leaders do not understand is that it is not profit that drives purpose, but it is purpose that drives profit. A leader who understands and implements it is successful. • Leaders who are driven purely driven by profit may enjoy short time success. They will see the coffers of their organizations overflowing for a short time, but eventually they realize that this strategy is not appropriate for long-term growth and profit. • Highly successful leaders, on the other hand, make a smooth transition from profit to purpose. This allows them to take their organization to all newer heights.

6. Great Leaders Have High Professional Integrity • It is not only your professional but personal life as well where trust plays a very important part. Trust, in fact, plays an integral role in all the relationships of your lives. • Trust is the base on which all the relationships in the world stand. No one in his or her sense can hope of creating a healthy and productive environment in place where people do not trust each other.

7. A leader who fails to inspire trust in his abilities or his integrity has as much chance of succeeding as an ice cube in hell. People will give their best for you, only if they are assured that they are going to get the best from you. • They need the assurance that you are always going to place their interest over your own. They want someone who can work for their welfare and ensure that they have a better future. • Leaders with high level of integrity and honor do what they say and say what they do. In other words, they walk the talk. • Daniel Assouline the CEO of Montreal, Canada-based UpClick is a leader of impeccable integrity.

8. Conclusion • Leading a modern organization is not easy. Intense competitive rivalry and ever changing business environment continues to place new demands on leaders. • Daniel Assouline, the chairman and co-founder of UpClick, is a leader with a strong sense of purpose and a higher degree of professional integrity. This has made his organization highly successful in a very short period of time.