Daniel Assouline has a Strong Sense of Purpose Daniel Assouline
New generation workers want direction but not overt interference. They like job autonomy and a good leader gives them the chance to unleash their creative potential. Daniel Assouline makes great effort to promote team spirit and innovation in his organization. • Modern organizations function in an increasingly complex and chaotic environment. It has to be led by a person who is honest, dedicated, hardworking, and sincere with a far-reaching vision and strong communication abilities. • The art of communication is the language of leadership. A leader has to be a person with strong communication skills. A good communication process establishes the linkage between employees and management by facilitating the flow of information between them. • Some of the other important characteristics that is vital to the success of the person as a leader of the modern organizations are as following:
A Mission and a Strong Sense of Purpose • A strong sense of purpose is an important differentiator between great and mediocre leaders. Purpose gives direction and strength to individuals. You know who you are and where you wish to go. • Clearly defined purposes allow leaders to communicate their vision, goals, and objectives more effectively and efficiently. Shared values and aligned vision makes the achievement of the tasks much easier. • Purpose fuels passion, commitment, dedication, team spirit, and work ethic. All these elements are extremely important for setting the foundation of a sustainable organizational culture where individual opinions and independence are valued and respected. • Purpose and the motivation to pursue it wholeheartedly is often a source of competitive advantage for the organization. A leader without purpose is like a rudderless ship aimlessly tossing and turning in the ocean of life.
Leaders without any purpose are just mediocre leaders who do not know where the organization is headed towards. Nor do they have the will or strength to change the direction. Organizations are condemned to mediocrity and slowly but surely descend into oblivion. • Daniel Assouline is a brilliant leader who understands his organization, the climate it operates in, and the marketplace exceptionally well. Fuelled by a strong sense of purpose he has created an organization that values team spirit and shared values. • Like any great leader he understands that purpose is the key to profit, and not vice versa. Organizations are in the business to make a profit. The problem starts when the unhealthy obsession with profit starts forcing the CEO to neglect other vital matters. • A pure profit agenda of a leader may bring in success in the short run but this model is highly unsustainable in the long run. Great leaders like Daniel run highly profitable organizations, but this profit is the result of a strong sense of purpose. CEOs who think the other way around make poor leaders.
Smooth Execution and Development of Subordinates • Leaders do not carry out physical or manual work. You do not expect Bill Gates going around with copies of Windows software. Leaders are expected to provide vision and direction. • Good leaders proceed about the business by identifying and nurturing talent. This in facts work like a chain. Good CEOs find good quality vice-presidents who in turn nurture and develop quality managers. Good managers are then entrusted with the task of finding quality supervisors, and so forth. • Another thing that good leaders ensure is the smooth flow of both upward and downward communication. A highly competitive marketplace calls upon the CEOs to make split second decisions. • Disturbed communication and multiple layers can prove to be highly detrimental for the organization. The whole decision making process will get delayed and the firm will find itself much behind its rivals.
Modern leaders are increasingly opting for leaner and flatter organizations. Multiple layers of bureaucracy can severely hamper the quick flow of information and ideas. • Daniel Assouline, the CEO of payment processing company UpClick.com, has built a highly functional and efficient organization. Smooth flow of communication gives rise to new ideas and a spirit of innovation. • He has built an organization where people’s opinions and suggestions are valued, encouraged, and respected. The CEO is always accessible to solve problems of the employees. The right incentive structure has ensured that the workers always give their best for the organization.
Good Leaders are Flexible • Change is a continuous process and a modern leader needs to keep evolving with the changing times. Leaders are expected to make decisions keeping an array of variables like risk-level, urgency, competitor’s reaction, time constraints, etc. into account. • These all factors make it imperative for them to adopt a highly flexible approach. It is a vital component given the unpredictable nature of the marketplace and fast changing consumer dynamics.
Conclusion • Successfully leading a modern organization is not easy. You are answerable to your shareholders, board of directors, employees, and the press. There is absolutely no place to hide. • Modern leaders have to follow a people centric approach and respect their subordinates as well as their customers. They need to ensure that the organization delivers on its brand promise. • Daniel Assouline’s clear sense of purpose and flexible approach towards problem solving and decision making, coupled with hard work and strategic thinking, have made him an immensely successful leader.