Understanding Advertising Research and Account Planning Strategies

This course delves into the essential facets of advertising research approaches and account planning. Participants will gain insights into various types of advertising research and learn the significance of copy testing in the creative process. Key topics include determining when and why to conduct copy tests, effective measurement strategies, and understanding advertising objectives. By the end of the course, learners will be equipped with the skills needed to assess advertising effectiveness and make informed decisions in their campaigns.

• advertising research
• account planning
• copy testing
• advertising effectiveness
• research approaches
• campaign strategies
• creative process
• measurement techniquestext

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