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Analyzing Price Sensitivity and Close Rate Correlation in Connecticut and Maine

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This report examines the relationship between close rates and price sensitivity in Connecticut and Maine. It reveals that there is no significant correlation between price (measured by profit/revenue) and close rates within these territories. Notably, Connecticut exhibits a higher base level of profit/revenue compared to Maine. Based on these findings, it is recommended that adjustments to profit levels should be made selectively, targeting specific accounts rather than implementing wide-ranging changes.

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Analyzing Price Sensitivity and Close Rate Correlation in Connecticut and Maine

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Presentation Transcript

  1. Close Rate: Cause & Effect

  2. Price Sensitivity - CN

  3. Price Sensitivity - ME

  4. Price Sensitivity • There does not appear to be a correlation within a territory of price (as measured by profit/RE) and close rate • However, Connecticut has a higher base level profit/RE than Maine • Recommend that profit levels be altered (up or down) only on a very targeted basis, for specific accounts

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