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Analyzing Price Sensitivity and Close Rate Correlation in Connecticut and Maine

This report examines the relationship between close rates and price sensitivity in Connecticut and Maine. It reveals that there is no significant correlation between price (measured by profit/revenue) and close rates within these territories. Notably, Connecticut exhibits a higher base level of profit/revenue compared to Maine. Based on these findings, it is recommended that adjustments to profit levels should be made selectively, targeting specific accounts rather than implementing wide-ranging changes.

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Analyzing Price Sensitivity and Close Rate Correlation in Connecticut and Maine

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Presentation Transcript

  1. Close Rate: Cause & Effect

  2. Price Sensitivity - CN

  3. Price Sensitivity - ME

  4. Price Sensitivity • There does not appear to be a correlation within a territory of price (as measured by profit/RE) and close rate • However, Connecticut has a higher base level profit/RE than Maine • Recommend that profit levels be altered (up or down) only on a very targeted basis, for specific accounts

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