Craig fry ATHLETICS

1. “DEVELOPING WORLD CLASSS ATHLETES IN THE HEART OF KWAZULU NATAL” Craig fry ATHLETICS Private & Confidential July 2014

2. Presented to Bongmusa Mthembu & Petros Sosibo Comrades 2010 – Gold Medalists 1st and 2nd Ethkweni Marathon 2012

3. A lack of funding in the Athletics sector over the past 15 years has left a gaping hole in terms of South African Athlete competing on the world Stage • SASCOC and Athletics South Africa select various individuals to support, which is really the tip of the ice burg and many athletes are simply cast aside who have shown promise, leaving them demorilised and dejected. • Professional Clubs in SA do not have a development aspect to speak of. • Through the establishment of Craig Fry Athletics development and professional services we aim to implement and support professional athletes in conjunction with developing south African Athletes. • Thus the establishment of a facility in KwaZulu Natal order for identified athletes to be given the opportunity to be trained in all aspects of athletics INTRODUCTION Claude Moshiywa Wins Comrades 2013

4. To uphold the highest levels of integrity and professionalism in all endeavors To mould and train athletes that have not been afforded the opportunity to realise their talent and to assist these athletes not only in athletic ability but advise and counsel these athletes in order for them to conduct themselves at the highest levels of professionalism To build the athletes to be Role Models and Heroes to the Youth who they can aspire to emulate, make the athletes household names. MISSION Talk at a Junior school Children love Heros

5. During the 1980s and 1990s South African Athletes were of the highest calibre of athletes in Africa and the World This has since dwindled into SA Athletes being “mediocre” Through theTraining Facility the long term goal is for SA Athletes to gain their rightful place as the best athletes in Southern Africa, Africa and the World Thus placing the Academy in all aspects at the forefront of Athletics Development Produce Comrades Marathon Champions and Olympic Champions VISION Stephen Muzhingi, Jo Meek, Prodigal Khumalo – Gold Comrades 2014 Petros Sosibo & Claude Moshiywa – Gauteng Marathon 2012

6. This to be done in 4 phases over a 5 year period • Phase 1 – Set up of Facility & Athletic Club – Year 1 • Phase 2 - Athlete Identification – Year 1, and subsequently each year identify new talent • Phase 3 – Training – Year 3 – Marathon Athletes start competing Internationally . Develop and purchase own Facility under 1 “roof” • Phase 4 – Racing – Win a World Marathon Major on an International Stage. ATHLETIC FACILITY Petros Sosibo & Craig Fry Comrades 2012 David Tumo winning Dubai 2011

7. The Training Facility & Athletic Club will be set up initially in Pietermaritzburg • Housing Identification - 1 month • Sign rental agreements • Office infrastructure set up and complete – 1 month • Identify and secure contractual agreements with 3rd party service providers – Dietician, Physiotherapists – (See notes on 3rd Party Service Providers) • Athlete Identification – (see Notes on Athlete identification) • Training - Programmes geared towards individual athletes goals as determined • Mental Preparation of athletes for racing • Education on Media and Social responsibilities of a Professional Athlete • Racing PHASE 1 – Year 1 Amos Maiyo – ZK Marathon China 2013

8. Year 1 will have 15 Athletes being selected, men and woman • Stringent interviews and discussions with Individual athletes identified between Head Coach and Manager prior to being accepted • Athletes that have a record already will be considered as well as athletes that have shown promise in the respective discipline will be considered. • Once athlete has been identified he / she will be offered the opportunity to join the Facility – should athlete accept he / she will be required to sign a contract which will clearly outline the rules and regulations of the Facility, and the requirements from the Athlete • Suggested – 7 Comrades Marathon / Ultra Marathon Athletes to be selected – Ages 24 to 35 • 8 Marathon / Middle Distance Athletes to be selected – Ages 16 to 22 ATHLETE IDENTIFICATION Athlete Trials

9. Each Athlete will be assessed and a 4 year plan will be put in place for the athlete with annual goals and achievements to be attained. • Training and racing programmes will be drafted and athlete will be monitored on a daily, weekly and monthly basis • An education aspect will be included in the weekly programme which will teach the athletes how to conduct themselves as a professional athlete • Areas such as – • Media relations • Public Speaking • Marketing • Social Media • Building and Maintaining relationships – Important for sponsors • Social Responsibility as a Professional Athlete TRAINING One on one training with individuals

10. Assess and debrief year 1 with athletes, management and coach • Identify additional 5 Athletes to join the Facility – Track Athletes • Training and racing continues with Athletes – revised goals to be established based on year 1 • Begin planning and establishing the Facility for year 3 as Ownership • Commonwealth Games – Have athletes compete • Olympic Games – Attempt to have Athletes represent KZN at the Olympics • Comrades Marathon • Introduction of Psychologist PHASE 2 – YEAR 2 Sandile Makhaye Comrades 2011

11. Build on year 1 and 2 athletes • Move into new Facility with all amenities under 1 Roof • Compete at a World Marathon Major • Compete Internationally and Locally with the Athletes • Identify and Focus on Athletes for development for Olympic Games 2020 from the 20 Athletes already in the squad • Identify and bring in 10 Additional Athletes – bringing the number up to 30 Athletes in total • Bring in recently qualified Coaches x 2, in order for them to have Job Opportunities and gain valuable practical experience from Working under the guidance of the Head Coach • Employ on a fulltime basis, Dietician, Physiotherapist – Employment creation PHASE 3 – YEAR 3 Athlete meeting before speed training

12. Build on previous years • Compete and win a Marathon Major - International • Track Athletes to compete in the World Challenge series • Track Athletes to compete in the IAAF Diamond League • Dominate road running in South Africa with wins at races such as • Mandela Marathon • Gauteng Marathon • Cape Town Marathon • Ethkweni Marathon • Comrades Marathon • Two Oceans Marathon • City to City Marathon • Soweto Marathon PHASE 4 – YEAR 4 Stephen Muzhingi winning Comrades 2011

13. In order to offer a truly professional sporting facility the need for specialists in various fields is paramount • The first phase will see certain areas fulfilled by established professionals on a contractual basis. • As the Facility becomes established we will identify and approach recently graduated students in their specific fields – which will allow for a good practical experience for these graduated individuals, with the aim of employing various individuals on a permanent basis and as specialists. • Thus creating employment – we will then extend the facility to students requiring practical experience whilst studying which will aid and assist them for future employment opportunities as they will not only have the Theory but will have the Practical knowledge as well. THIRD PARTY SERVICE PROVIDERS Strengthening & monitoring of athlete on a Weekly basis. Here Geoff Batch works with Stephen Muzhingi

14. These areas include but not limited to • Dieticians – in this day and age the correct eating habits are required for optimum performance • Physiotherapist – Treatment of injuries, as well as monitoring of conditioning on a weekly or monthly basis is extremely important • Psychologist - Professional sport is extremely tough and an individual can be in top physical shape, but the mind is also required to be trained of an athlete as this is as important as the physical preparation – This aspect will be introduced in year 2. THIRD PARTY SERVICE PROVIDERS

15. HIERACHY – Year 1 & 2

16. HIERACHY- Year 3 – 4

17. HEAD COACH – • Athlete identification • Full responsibility and accountability for training schedules of each athlete • strengthening and conditioning of athletes • Liaise with team manager on race organisation for athletes • Monitoring of athletes training and performance ROLES & RESPONSIBILITIES Important dialogue between athlete and coach pre, post and during training sessions is vital for optimum performance

18. Team Manager - Craig Fry • Contractual obligations and management of the facility • Liaise with Head Coach for race planning for the athletes • Race registrations • Transport • Accommodation • Management of 3rd party service providers • Media Management • Education of Athletes in Media Management and requirements of Professional Athletes • Negotiation of additional sponsors and service providers ROLES & RESPONSIBILITIES Checking athletes stride and foot striking – injury prevention Pre Race instructions and encouragement

19. Dietician • Liaise with head coach and manager on requirements of athletes – diet • Monitoring of athletes energy levels • Assistant Coach • Assisting the Head Coach with monitoring and various training sessions • Timing • Statistical recordings • Physiotherapist • Monitoring of athletes physical conditioning • liaise with head coach and manager on athletes conditioning • Injury prevention and treatment ROLES & RESPONSIBILITIES Important to use the correct supplements Athlete, Manager and Physiotherapist in consultation

20. TEAM MANAGER – Craig Fry • Athlete manager specialising in Athletics • IAAF Registered Athlete Representative – Only 1 of 3 people in South Africa • Highlights from managed athletes • Comrades Marathon Winning athlete in 2009, 2010, 2011, 2013 11 additional Gold Medals • Dubai Marathon Winner 2011 • Two Oceans Marathon Winner 2012, and 3rd • Ethkweni Marathon Winner 2011, 2012, 2013 • Gauteng Marathon Winner 2012 • Mandela Marathon 2nd 2012 • IAU World 50km World Champion 2010, 2nd 2012 • Cape Town Marathon Winner 2012 • Have won and placed top 5 places in races in China, Japan, India, Botswana, Zimbabwe, Angola, Hong Kong, Germany, Poland • Experienced in Media Management,. Marketing, and Contractual Negotiations • Management of Elite Fields for Mossel bay Marathon, Jaipur Marathon (India) • Currently has Professional Athletes contracted from Kenya, Ethiopia, Zimbabwe and South Africa • CV Attached for greater reference and detail PERSONNAL PROFILES Support during a race is very important

21. In order for the Facility to be a success for not only the athletes but for South Africa funding is required • Year 3 and 4 will have an income generating drive – with opening up the facility to general runners – who will pay for their license and kit • Please see included a detailed breakdown of annual budget requirements attached hereto BUDGET Muzhingi, Comrades 2009

22. In order to keep the athletes as South African and as a Professional outfit athletes will be required financial remuneration • Thus allowing the athletes the best opportunity to focus on training and resting between sessions and races • The main problem with Athletes today is that they attend too many races out of necessity for survival , and hence there is no quality training and or not enough rest between races which is paramount to be successful • Professional structures in SA only contract athletes for 1 year at a time, which creates uncertainty for an athlete and therefore is always racing under extreme mental pressure • We aim to contract the athletes for a minimum of 4 years – allowing time for growth and development as well as time for the athletes to produce results • Professional clubs in SA don’t contribute towards training and nurturing • The lack of personal sponsors to assist with basic living conditions IDENTIFIED PROBLEMS WITH ATHLETES POOR PERFORMANCERS in South Africa

23. The right to use the CFA Marks and Designations. • CFA shall, at no cost to the Official Sponsor display prominently the Official Sponsor Mark on the club’s website, and make sure that its Mark functions as a hypertext link to the Official Sponsors Website. • The Official Sponsor shall be entitled to 5(FIVE) senior team appearances for promotional and marketing purposes. Such appearances and / or promotional activities shall be in non-personal endorsement capacity, and all out of pocket expenses incurred by team players including but not limited to accommodation, travel and the like shall be for the Official Partner’s account. • The Official Sponsor shall be entitled to use all CFA Marks and Designations for advertising and promotional purposes only. • The Official Sponsor Logo to appear on all CFA club Stationary • The Official Sponsor Logo to appear on CFA athletes training kit • The Official Sponsor Logo to appear on CFA athletes Tracksuits‘ • The Official Sponsor to be granted 2 advertising boards or pull up banners at club training sessions, (branding to be provided by Official Sponsor) PROPOSED RIGHTS AND OPPORTUNITIES GRANTED TO THE OFFICIAL SPONSOR

24. Official Sponsor to be granted naming rights, ie: the CFA “Official Sponsor” Athletic Club • Official Sponsor name and or logo to appear on the Competition clothing / race clothing of athletes, in accordance with the IAAF rules and regulations • Category Exclusivity • Athletes to wear Official Sponsor Cap at all press conferences • Athletes to wear Official Sponsor Cap on podiums at prize giving functions • Official Sponsor to be granted access to Club Data base for promotional purposes. • The Official Sponsor to be granted , 2 advertising banners at all races WMA attends. • Official Sponsor to be granted logo branding on CFA vehicles • First right of negotiation PROPOSED RIGHTS AND OPPORTUNITIES GRANTED TO THE OFFICIAL SPONSOR Social responsibility is very important

25. An initial fixed term contract of 4 years • First right of negotiation for an additional term TERM

26. A dedicated person to drive social networking across 20 sites including but not limited to: • FB / Twitter / Blogs / Squidoo / LinkedIn / You Tube / My Space / etc. • Regular press releases – 1600 media contacts locally, and 300 internationally • Advertising Agencies – TV, magazine exposure • Magazines • Newspapers • Radio MARKETING Collen Makaza – Winning Legends 68km 2013

27. The aim with the athletes is that they will be required to enroll in a tertiary educational programme • Thus affording them the opportunity to gain valuable certificates of education which will stand then in good stead when they retire from professional running • This is extremely important as this will allow them to have a bright future once retiring from athletics • The Facility will discuss and or negotiate with a Tertiary Educational institute to offer contracted athletes bursaries or discounted preferential rates, as the Facility will be paying the athletes salaries we will know they will have funds available for furthering their studies. • It is important for the facility to not simply give the athletes this service at no cost to them, as this will encourage each person to study harder and gaining good results as they will be contributing financially towards their own education ATHLETE EDUCATION Athletes are taught how to handle interviews and pres conferences

28. In order to support and develop South African Athletes to become the best in Southern Africa and the world, we believe we have the experience , knowledge, commitment and passion for this project to succeed Through the Facility the aim is not only to create and develop athletics champions but to also create sustainable employment for athletes as well as providing a platform for employment of administrators as well as to offer an opportunity for students to gain valuable working experience whilst they complete their studies We aim to produce Comrades Marathon winners as well as Athletes who are able to attain a sub 2H08 Marathon time on the world Stage which will allow our athletes to compete with the Kenyan and Ethiopian athletes who currently dominate World Marathon and Middle distance running CONCLUSION Collen Makaza – World Champion 2010 – 50km

29. THANK YOU CRAIG FRY 074 737 2729 craigfry@telkomsa.net www.craigsathletes.com www.facebook.com/craigsathletes @CraigsAthletes All images used are Athletes contracted to Craig Fry at the time of picture being taken