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PLAY YOUR PART PRESENTATION- By : Sithembile Ntombela Brand SA

PLAY YOUR PART PRESENTATION- By : Sithembile Ntombela Brand SA. Agenda. Brand South Africa and the Mandate Play Your Part International Domestic Call to action. OUR MANDATE.

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PLAY YOUR PART PRESENTATION- By : Sithembile Ntombela Brand SA

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  1. PLAY YOUR PART PRESENTATION- By : Sithembile NtombelaBrand SA

  2. Agenda • Brand South Africa and the Mandate • Play Your Part • International • Domestic • Call to action

  3. OUR MANDATE • An official agency appointed to market South Africa, responsible for building brand Image and managing reputation. Build South Africa’s Nation Brand reputation to contribute to South Africa’s global competitiveness Inspire and instil active citizenship amongst South Africans Final Draft Business Plan 2014/15 Page 3 of 85

  4. Importance of Social Cohesion in Nation Branding

  5. Social Cohesion Explained……

  6. Social Cohesion Outcome…Co-ordination Government Business Unity

  7. We see it more with Sports…..BUT it can be an EVERYDAY lifestyle?

  8. Its Simple…We All Play our Part

  9. What is Play Your Part? • A nationwide social movement created to inspire,empower and celebrate active citizenship in South Africa. • Play Your Part is aimed at all South Africans – from corporates to individuals, NGO’s to government, youth platforms and young to not so young. • It aims to encourageSouth Africans to use some of their time, money, skills or goods to contribute to a better future for all. • Ultimately the end result is for every South African to make a positivedifference in the communities in which they live and operate.

  10. Why Play your Part? • To lift the spirit of our nation by inspiring all South Africans to contribute to positive social change, become involved and start doing – because a nation of people who care deeply for one another and the environment in which they live is good for everyone. • Build pride and patriotism (permanent) amongst all South Africans. • Encourage active citizenship and social cohesion. • Strong call-to-action.What part can I play in making this country great?

  11. I am proud to be South African Source: futurefact

  12. South Africa, inspiring new, creative and unique ways.. our Values through Ubuntu Creativity / Innovation Diversity Possibility Sustainability our humanness our out of the box thinking and actions our willingness to embrace difference our ability to see beyond hurdles our desire to grow

  13. Play Your Part is aligned to NDP priorities Rural Development Education Health Social cohesion/ Active citizenship Poverty Alleviation Environment & Sustainability

  14. Play your Part approach: Make SAn’s understand… Competitiveness

  15. Good Start Most people, and our partners, through their own initiatives are demonstrating active citizenship and they are making a positive change to our country.

  16. Challenge How do we create SYNERGIES in the projects that our stakeholders are working in order to create IMPACT, REACH and INFLUENCE?

  17. Less of this…

  18. More of this…

  19. Alignment Impact, Influence and reach

  20. Alignment with regards to… International Domestic

  21. PLAY YOUR PART INTERNATIONALLY MEANS….. !

  22. In order to win……… !

  23. It also means • Alignment in messaging • Sell the country first (Internationally) • Province, City, offerings (secondary) • Alignment in Co-operate identity • One country proposition • “Inspiring New Ways” • Consistency in what we say and do

  24. PLAYING YOUR PART AT HOME MEANS……. !

  25. Creating Proud Citizens….. !

  26. It also means • Buying into Play Your Part Essence & Adoption • Tailor made to your messages, programs • Telling your unique story • Possible collaboration in Tourism month • PYP TV series episode dedicated to Tourism • Who are the people in the tourism space that are contributing towards nation building? • Typical message: • Play Your Part: explore, tour and know your South Africa

  27. Brand SA Purpose: Our purpose is not to act as a billboard for our stakeholder’s CSI initiatives..

  28. Our purpose is to…….. Inspire you

  29. OUR ROLE IS TO THROW PEBBLE IN THE WATER….

  30. Because we are a make it happen nation…we believe in……

  31. How to sign up to a truly active citizenship? BE A PROUD CITIZEN AND BE COMMITTED TO YOUR COUNTRY Sign up by calling Brand South Africa at (011) 483 0122 and ask for the Chief Steward: Play Your Part or visit our website @ www.playyourpart.co.za Incorporate ‘Play Your Part’ TO YOUR MESSAGING Caring is sharing Donate a % of your advertising space or of your budget to a jointly developed ‘PYP’ campaign PLAY YOUR PART movement for positive social change

  32. We at Brand SA supports, profile, and encourage through these platforms….. Platforms Television Print Rural Development Education Digital Radio Environment & Sustainability PR Arts & Culture Radio e.g. On the ground: Sowetan Dialogue partnership Youth Month, Service month, Womens month, education and health

  33. In ending LL COOL J • LIKE US, LOVE US, CALL US AND JOIN US • @PlayYourPart • www.playyourpart.co.za

  34. Thank you Re a leboga!

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