OCR Level 3Cambridge Technicalsin Business Introduction to Unit 1: Business Environment
Two very different businesses In October 1942, following the setting up of a national Famine Relief Committee, the Oxford Committee for Famine Relief met for the first time and Oxfam was born. Oxfam continues to support relief for poverty via direct action projects all over the world, often in areas of severe deprivation.
Two very different businesses These initials, along with ‘Co’ from Cohen, gave Jack the idea for the name of his own label – TESCO. In 1919, Jack Cohen started selling surplus groceries from a market stall in the East End of London. In 1924 Jack sold his first own-brand product. This was tea from a firm of tea suppliers of whom T E Stockwell was a partner.
Oxfam The purpose of Oxfam is to help create lasting solutions to the injustice of poverty. Oxfam uses a combination of rights-based sustainable development programs, public education, Fair Trade, campaigns, advocacy, and humanitarian assistance in disasters and conflicts.
TESCO Tesco’s vision is to be: a modern and innovative company and winning locally, applying their skills globally a growth company most highly valued by the customers they serve, the communities in which they operate, their loyal and committed staff and their shareholders
Business Environment Has no commercial or financial aims in its vision statement Oxfam and Tesco are both major businesses, but are very different. Oxfam TESCO A public limited company with clear aims to grow its position in the market place Performance is measured by profit and revenue levels Oxfam International is a confederation of 15 organisations Works primarily in the retail sector A registered charity
Business Environment Charity Oxfam Relieve suffering of those in need No maximisation of profit Income from donations Respond to worldwide emergencies/disasters No shareholders Retail Sector
Business Environment Growth Customer loyalty Retail Sector Fierce competition Value for money TESCO Maximise profits Public Limited Company Customer preferences Customer satisfaction Brand value Shareholders
Business Environment However both: Oxfam and Tesco represent very different organisations operating in very different business environments. Have strong core values and strategies which are paramount to their success Operate within a business environment where global economic uncertainty can have a major impact Are efficient and effective organisations that achieve their very different purposes
What will you learn? After completing this unit you will: Understand how businesses are organised to achieve their purposes Know how political, legal and social factors impact on business Know the range of different businesses and their ownership Know the impact of the economic environment on businesses
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