Download
1 / 3
30 likes | 161 Vues
This chapter explores the significant economic potential of the four billion low-income consumers at the base of the pyramid. It highlights innovative measures of their purchasing power and consumer behavior, revealing opportunities for market-based strategies. By focusing on enhancing their needs, boosting productivity and incomes, and facilitating their transition to the formal economy, we can empower this vast demographic. This essential examination of financial services outlines how to best approach and serve this market, ensuring inclusive growth and development.
E N D
Four billion low-income consumers, a majority of the world’s population, constitute the base of the economic pyramid (BOP). • New empirical measures of their aggregate purchasing power and their behavior as consumers suggest significant opportunities for market-based approaches to: • better meet their needs, • increase their productivity and incomes, and • empower their entry into the formal economy. Chapter 9: Financial ServicesThe Next 4 Billion
The Financial Services Market The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid Chapter 9: Financial ServicesThe Next 4 Billion
