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IOT is Here - Where Do Service Providers Stand in the Age of IOT?

Presentation slides during CommunicAsia 2015 Summit in Singapore, 2 June, 2015

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IOT is Here - Where Do Service Providers Stand in the Age of IOT?

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  1. IOT IS HERE: WHERE DO SERVICE PROVIDERS STAND IN THE AGE OF IOT? Dr. Mazlan Abbas REDtone IOT Sdn Bhd http://www.redtone.com @mazlan_abbas* Copyright*©*RIOT*2015*All*Rights*Reserved*

  2. AGENDA •  The current era of IoT: how is it different from M2M? •  Bringing IoT to future of communications and productivity •  The challenges Telcos faced in embracing IoT •  Encourage adoption and innovation of IoT •  Sensing-as-a-Service Business Model •  Promoting stakeholder collaboration Copyright*©*RIOT*2015*All*Rights*Reserved*

  3. ABOUT REDTONE Our Services Copyright*©*RIOT*2015*All*Rights*Reserved*

  4. IOT STATISTICS Copyright*©*RIOT*2015*All*Rights*Reserved* [Source: http://www.informationisbeautiful.net/visualizations/the-internet-of-things-a-primer/ ]

  5. THE CURRENT ERA OF IOT HOW IS IT DIFFERENT FROM M2M? Copyright*©*RIOT*2015*All*Rights*Reserved*

  6. [Source: http://postscapes.com/what-exactly-is- the-internet-of-things-infographic ] Copyright*©*RIOT*2015*All*Rights*Reserved*

  7. 10/90 RULE The Last 100 meter connectivity Connected World Still Disconnected The “last 100 meters” represent > 90% potential number of connections Today, the devices used in the “last 100 meters” are typically not connected. The wide-area network is to a larger extent connected e.g. through smartphones, home routers (e.g. ADSL routers) and GSM / 3G / 4G Routers. Copyright*©*RIOT*2015*All*Rights*Reserved*

  8. BRING IOT TO THE NEXT LEVEL FUTURE OF COMMUNICATIONS AND PRODUCTIVITY Copyright*©*RIOT*2015*All*Rights*Reserved*

  9. BUSINESS OPPORTUNITIES Capabilities Benefits Improved Performance Monitor Control Reduced Costs Create Innovative Products Optimize New Revenue Streams Autonomous Copyright*©*RIOT*2015*All*Rights*Reserved*

  10. WHAT ARE THE BUSINESS CHALLENGES Fragmented industry Security and Privacy of data Managing vast amounts of data Finding the right business model Copyright*©*RIOT*2015*All*Rights*Reserved*

  11. 4 REASONS WHY TELCOS HAVE DIFFICULTY TO EMBRACE IOT Copyright*©*RIOT*2015*All*Rights*Reserved*

  12. LEGACY BUSINESS IS STILL CONNECTIVITY SIM-CARD BASED OLD HABITS DIE HARD M2M HIGH VOLUME LOW ARPU LESS COMPLEX Copyright*©*RIOT*2015*All*Rights*Reserved*

  13. LACK OF DOMAIN EXPERTISE THINK BEYOND CONNECTIVITY SOLUTIONS, SELLING AND MANAGED SERVICES NEED GO-TO-MARKET PARTNER Copyright*©*RIOT*2015*All*Rights*Reserved*

  14. MINDSET BLOCK FULL OF SKEPTISM LOW SINGLE DIGIT GROWTH CONTRIBUTION Copyright*©*RIOT*2015*All*Rights*Reserved*

  15. STABLE BUSINESS VS. RISKY VENTURES IOT BUSINESS IS FLUID NEED TO WORK Copyright*©*RIOT*2015*All*Rights*Reserved* LIKE STARTUP

  16. THE END GAME END-TO-END IOT SERVICE PROVIDER Copyright*©*RIOT*2015*All*Rights*Reserved*

  17. END-TO-END IOT SERVICE PROVIDER s m a r t c i t y? Network? Platform? smart transport? s a u t o m o t i v e? m a r t Device Provider Network Provider Platform Provider Application Provider Customer Copyright*©*RIOT*2015*All*Rights*Reserved*

  18. PHASE-1 CONNECTIVITY PLAYER Copyright*©*RIOT*2015*All*Rights*Reserved*

  19. 1# BUSINESS MODEL Platform? s m a r t c i t y? Network? smart transport? Platform? s a u t o m o t i v e? m a r t Device Provider Network Provider Platform Provider Application Provider Customer Copyright*©*RIOT*2015*All*Rights*Reserved*

  20. PHASE-2 IOT ENABLER PLAYER Copyright*©*RIOT*2015*All*Rights*Reserved*

  21. 2# BUSINESS MODEL s m a r t c i t y? Network? Platform? smart transport? s a u t o m o t i v e? m a r t Device Provider Network Provider Platform Provider Application Provider Customer Copyright*©*RIOT*2015*All*Rights*Reserved*

  22. 3# BUSINESS MODEL IOT Subsidiary s m a r t c i t y? Network? Platform? smart transport? s a u t o m o t i v e? m a r t Device Provider Network Provider Platform Provider Application Provider Customer Copyright*©*RIOT*2015*All*Rights*Reserved*

  23. PHASE-3 IOT SOLUTIONS PLAYER Copyright*©*RIOT*2015*All*Rights*Reserved*

  24. 4# BUSINESS MODEL s m a r t c i t y? Network? Platform? smart transport? s a u t o m o t i v e? m a r t Device Provider Network Provider Platform Provider Application Provider Customer Copyright*©*RIOT*2015*All*Rights*Reserved*

  25. PHASE-4 IOT SERVICE PROVIDER Copyright*©*RIOT*2015*All*Rights*Reserved*

  26. 5# BUSINESS MODEL s m a r t c i t y? Network? Platform? smart transport? s a u t o m o t i v e? m a r t Device Provider Network Provider Platform Provider Application Provider Customer Copyright*©*RIOT*2015*All*Rights*Reserved*

  27. 6# BUSINESS MODEL -HYBRID s m a r t c i t y? Network? Platform? smart transport? s a u t o m o t i v e? m a r t Device Provider Network Provider Platform Provider Application Provider Customer Copyright*©*RIOT*2015*All*Rights*Reserved*

  28. 2# 1# How to Evolve to a End- to-End IOT Service 3# 4# Provider 5# 6# Copyright*©*RIOT*2015*All*Rights*Reserved*

  29. HOW-TO ENCOURAGE ADOPTION AND INNOVATION OF IOT Copyright*©*RIOT*2015*All*Rights*Reserved*

  30. “Makers, startups and crowdsourcing efforts result in high numbers of low-revenue niche IoT applications.” Copyright*©*RIOT*2015*All*Rights*Reserved*

  31. OPPORTUNITY TO DIFFERENTIATE •  This means you can focus on a specific customer other businesses may have missed. •  Separating your business from the pack - Add purchase value •  Find niche within fragmented industry •  Increase vertical integration to gain more control over its production process •  Corner the market with scarce resources Copyright*©*RIOT*2015*All*Rights*Reserved*

  32. OUR HYPOTHESIS SENSING-AS-A-SERVICE BUSINESS MODEL Copyright*©*RIOT*2015*All*Rights*Reserved*

  33. WHAT IF – we can create Compound Applications across industries? Copyright*©*RIOT*2015*All*Rights*Reserved*

  34. Connect Aggregate Derive Actionable Insights Data Fusion & Compound Applications Copyright*©*RIOT*2015*All*Rights*Reserved*

  35. CHALLENGES – DATA OWNERSHIP Commercial Sensor Data Providers Organizations Personal and Households Private Public Business entities who deploy and manage sensors by themselves by keeping ownership. They earn by publishing the sensors and sensor data they own through sensor publishers. Public infrastructure such as bridges, roads, parks, etc. All the sensors deployed by the government will be published in the cloud depending on government policies. All personal items, such as mobile phones, wrist watches, spectacles, laptops, soft drinks, food items and household items, such as televisions, cameras, microwaves, washing machines, etc Private business organization has the right to take the decision whether to publish the sensors attached to those items to the cloud or not. [Source: “Sensing as a Service Model for Smart Cities Supported by Internet of Things”, Charith Perera et. al., Transactions on Emerging Telecommunications Technology, 2014] Copyright*©*RIOT*2015*All*Rights*Reserved*

  36. THE GOLD RUSH MAKING SENSE OF SENSOR DATA … BUT WHAT DATA? Copyright*©*RIOT*2015*All*Rights*Reserved*

  37. VALUE IS CREATED BY MAKING SENSE OF DATA More Important Evaluated understanding Wisdom Understanding WHY Appreciation of Less Answers to questions. HOW Knowledge Important Answers to questions WHERE WHEN WHO WHAT Information Data Symbols VALUE PYRAMID Copyright*©*RIOT*2015*All*Rights*Reserved*

  38. NEW BUSINESS MODEL SENSING-AS-A-SERVICE Copyright*©*RIOT*2015*All*Rights*Reserved*

  39. SMART CITY IOT APPLICATIONS Smart Waste Management Smart Smart Parking Smart Street Light Transportation IOT Applications Users Smart City Hub Static Real-Time Data Storage Social Media Data Storage Garbage Collection Public Transport Smartphones Users Parking Lighting Open Data Sensor Data Copyright*©*RIOT*2015*All*Rights*Reserved*

  40. Users LIVABILITY PUBLIC SERVICES PUBLIC SAFETY NATURAL DISASTER #SmartCityMsia Static Real-Time Data Storage Social Media Data Storage Open Data Smartphones Users Sensor Data Copyright*©*RIOT*2015*All*Rights*Reserved*

  41. RIOT SMART CITIZEN – 4 THEMES Stakeholders Public Services •  Pot-hole/broken road photo •  Faulty traffic lights photos •  Faulty street light photos •  Missing drain cover photos •  Presence of unattended garbage photos •  And many others City Councils Mobile Crowdsensing Livability Noise pollution map Presence of open WiFi APs Cellular coverage strength Air pollution map (if we can get air quality sensors) •  •  •  •  Urban Planner Natural Disaster Flash flood photos Fallen tree photos Landslide photos •  •  •  National Security Council Smart Citizens Public Safety Crime reporting Graffiti on the wall photos Illegal parking/double parking Police •  •  •  Copyright*©*RIOT*2015*All*Rights*Reserved*

  42. BUILDING AN IOT ECOSYSTEM – WIN-WIN GAME PROMOTING STAKEHOLDER COLLABORATION Copyright*©*RIOT*2015*All*Rights*Reserved*

  43. IOT VALUE CHAIN – WHERE IS THE MONEY? Platform Provider Application Provider Device Provider Network Provider No. of devices Edge devices/ sensors Gateways System Integration …. •  SIM-Cards Fixed Line Data Bundled packages Data Speed SMS/MMS Dedicated APN Fixed IP Voice/Data … No. of connected devices Data streams Storage API Keys Email/SMS APIs Support Type …. •  •  •  •  No. of dashboards No. of users No. of data sources Consulting Type sof Analytics (Basic/ Advanced) …. •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  •  Copyright*©*RIOT*2015*All*Rights*Reserved*

  44. Copyright*©*RIOT*2015*All*Rights*Reserved*

  45. THANK YOU Copyright*©*RIOT*2015*All*Rights*Reserved*

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