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How Do We Capitalize WiFi Hotspots?

WiFi is a mature and widespread technology, today reaching over 700 million homes, schools, enterprises and hotspot locations worldwide. As mobile data usage continues to sky rocket and as WiFi-enabled mobile devices become more abundant and diverse, mobile operators are beginning to see great potential for leveraging WiFi hotspots services in order to reduce congestion on cellular networks and to capitalize on new revenue channels.

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How Do We Capitalize WiFi Hotspots?

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  1. How Do We Capitalize WiFi Hotspots?? Emerging Opportunities for Mobile Operators Around the World? mazlan.abbas@mimos.my   @mazlan_abbas   Dr.  Mazlan  Abbas  

  2. Key Drivers for Mobile Operator WiFi Hotspots? •  Wi-Fi hotspots can provide a complementary method to delivering internet services to mobile subscribers at a relatively low cost per byte. ? •  In launching and managing Wi-Fi hotspots, mobile operators can gain control over their subscribers’ Wi-Fi experience, in terms of security, accessibility and consistency across multiple hotspot locations. ? •  Mobile operators can offer Wi-Fi as a value added service (VAS) to boost customer loyalty and ARPU, as well as generate new revenue streams by extending monetized Wi-Fi hotspot services to a wide reach of customers. ?

  3. Examples of WiFi Plans for Mobile Subscribers?

  4. Mobile Data Offload a “Win-Win” Solution? Mobile data offload can be a win-win situation for mobile operators and subscribers. By offloading data (internet) traffic from a cellular network to a Wi-Fi hotspot network, mobile operators can optimize available cellular network resources, increase overall capacity and reduce bottlenecking of service. ? ? By alleviating congestion caused by heavy smartphone data usage, mobile operators can better allocate their cellular network resources to other customers.?

  5. Mobile Data Offload a “Win-Win” Solution? For mobile subscribers on SIM-enabled devices (think smartphones), mobile data offload offers a convenient, effortless way to access high-speed internet across all operator-managed WiFi locations. ? ? This eliminates the burden of having to switch networks, sign up or purchase services at each hotspot. A carrier-class mobile data offload solution enables subscribers to be automatically authenticated to the WiFi hotspot network without intervention or interruption of service. ?

  6. Mobile Data Offload a “Win-Win” Solution? Mobile operators have considerable flexibility in how they position and market WiFi hotspot services to existing mobile subscribers. Unlimited WiFi hotspots services may be bundled with a mobile data plan or available as a monthly add-on package. Operators can offer tiered WiFi hotspot services for premium locations and frequent roaming subscribers. ?

  7. In choosing your mobile provider, how important is it to have bundled WiFi access with your smartphone tariff?? [Source: Light Reading 2011]?

  8. Key Considerations & Challenges of Mobile Operator WiFi Hotspot Monetization? •  How to facilitate customer adoption and encourage use of services, especially in markets where free and other paid WiFi hotspots are abundant. ? •  How to integrate with the existing mobile core charging infrastructure in order to realize convergent services for mobile subscribers with secondary, WiFi only devices. ? •  How to quickly and cost-efficiently expand a WiFi hotspot footprint in order to justify the deployment costs and increase revenue. ?

  9. Monetized WiFi Plans?

  10. Tiered WiFi Hotspot Network Model?

  11. Thank You?

  12. Dr.  Mazlan  Abbas   @mazlan_abbas   mazlan.abbas@mimos.my  

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