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Enhancing Wine Marketing Online Experience: A Path to Success

Explore the innovative online wine marketing program at the University of Adelaide, offering structured learning, collaboration, and industry interactions. Learn about the current features and future enhancements, transforming wine business education.

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Enhancing Wine Marketing Online Experience: A Path to Success

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  1. WINE MARKETING ONLINE • Judi Baron • Simon Somogyi • Allan Carrington • Dayle Hall Life Impact The University of Adelaide

  2. ONLINE DESIGN & DEVELOPMENT TEAM WINE MARKETING ONLINE • Simon Somogyi, Lecturer, Wine Business • Judi Baron, Online Learning Coordinator • Allan Carrington, Learning Designer • Nik Cornish, Graphic Design • Dayle Hall, Learning Designer (Multimedia) Life Impact The University of Adelaide

  3. WINE MARKETING ONLINE BACKGROUND • School of Agriculture, Food & Wine at Waite Campus • International program of study • Both undergraduate and postgraduate • Largest wine business program in the world • Both internal and external study modes Life Impact The University of Adelaide

  4. WINE MARKETING ONLINE RATIONALE • High level of structure • Increase interactivity • Increase collaboration • Allow for explicit and reflective learning • Access to industry practitioners • Replicate aspects of face to face experience Life Impact The University of Adelaide

  5. WINE MARKETING ONLINE SIGNIFICANT FEATURES • Blackboard portal University’s supported LMS • Look and feel • Adaptive release • Blogs • Quizzes • Discussion Boards • Glossary • Additional interactive learning software was embedded within the Blackboard portal Life Impact The University of Adelaide

  6. WINE MARKETING ONLINE EXPERIENCE SO FAR • Collaboration occurring • Evidence of critical thought • Evidence of social bonding • Initial increased work for lecturer Life Impact The University of Adelaide

  7. WINE MARKETING ONLINE FUTURE ENHANCEMENTS • Assignment submission • Wikis • Live classroom • Voice tools • Online roleplay simulation • Just in time teaching (JiTT) Life Impact The University of Adelaide

  8. WINE MARKETING ONLINE QUESTIONS ? Life Impact The University of Adelaide

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