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‘We Are What We Eat’: The Agro-Food Industries

Global Shift Chapter 9. ‘We Are What We Eat’: The Agro-Food Industries. Review. Concepts to Review Transportation technologies, resource-extractive industries, ethical consumer practices, uneven globalization, role of the state Key Words

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‘We Are What We Eat’: The Agro-Food Industries

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  1. Global Shift Chapter 9 ‘We Are What We Eat’: The Agro-Food Industries

  2. Review • Concepts to Review • Transportation technologies, resource-extractive industries, ethical consumer practices, uneven globalization, role of the state • Key Words • Renewable resources, agricultural practices, global consumption patterns, genetically modified organisms, branding

  3. The Agro-Food Industries: Definition and Structure • Characteristics of the industry • Globalization of agro-food • Production local, distribution increasingly global • ‘Just-in-time’ industry • Agro-food and technology • ‘Global cool chains’ • Biotechnologies • Industrially produced chemicals • Genetic modification • Food additives

  4. The State versus the Corporation • Role of the state • Shape of the corporations • Regulation of the industry • The labour force

  5. The Market • The consumer • Although most people struggle to survive, consumers in developed world are spoilt for choice • Food choices complex and embedded • Embrace diversity of new food products • Rise of ethical consumer movement • Branding • Dominated by branded products • Products sold as global brands, also simultaneously sold under a local label • Identity is key

  6. Global Retail • Biggest food retailers: • Have been domestically oriented for most of their histories • Have become increasingly transnational • vary considerably in their degree of transnationalism • Competing with local firms is difficult • The use of local partners can avoid some of the difficulties of expansion • Retailers expand their sourcing

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