1 / 11

Persuasion Key Elements

Persuasion Key Elements. Persuasive Appeals- methods used to convince people to agree with a position- like using emotions, logic, urgency, or ethics . Claim- Stating your argument in a thesis. Example: Dark chocolate is a healthy snack because of its antioxidants. Persuasive Elements.

mcsherry
Télécharger la présentation

Persuasion Key Elements

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Persuasion Key Elements Persuasive Appeals- methods used to convince people to agree with a position- like using emotions, logic, urgency, or ethics. Claim-Stating your argument in a thesis. Example: Dark chocolate is a healthy snack because of its antioxidants.

  2. Persuasive Elements • counterargument: an argument opposed to your thesis, or part of your thesis. It expresses the view of a person who disagrees with your position. • propaganda: attempts to influence ideas or opinions dishonestly using faulty reasoning or other persuasive appeals • author’s bias:an inability or unwillingness of an author to look at all sides of an issue

  3. Propaganda= Faulty Reasoning • Faulty Reasoning- flawed thinking or thinking that has errors in it that lead to incorrect conclusions • Either/Or Fallacy- saying there are only two choices when there are actually more

  4. Propaganda= Faulty Reasoning • Transfer-connecting products to ideas that make the audience feel good but that don’t necessarily have much to do with the product. • Faulty Cause and Effect- believing that because one event came before another, the first event caused the second event to happen

  5. Legitimate Persuasion or Propaganda?(depends on the logic) • Bandwagon- talking about how many other people use a product or act a certain way, making the viewer want to be part of the “in crowd” (can either be legitimate persuasion or propaganda depending on the logic) • Repetition- repeating an idea or a phrase over and over so that it sticks in the viewer’s head

  6. Persuasion or Propaganda? • Testimonial- A famous or important person says that he/she uses a particular product, so the viewers and listeners should, too- regardless of whether the product is good. • Exaggeration-overstating a point

  7. Words Persuade • Denotation- the literal or dictionary meaning of a word • Connotation- thoughts, feelings, and mental pictures that a word brings to mind • (positive/negative) • Semantic Slanting- using words with very positive or negative connotation to describe something in order to convince an audience. • Slang- highly informal language that is not considered standard usage

  8. Logos- Logical/Rational Appeal Appeals to the head rather than the heart. Facts, numbers, and hard evidence can be very convincing. Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.

  9. Ethos- Ethical Appeal Making readers trust the writer and believe that his/her position is the “right thing to do.” Examples- References to family, beliefs, character, people who the audience looks up to; this also includes proving oneself as a credible person

  10. Pathos- Emotional Appeal Getting people to feel happy, sad, or angry can help your argument. Example: Your donation might just get this puppy off the street and into a good home.

  11. Kairos- Appeal to Urgency Try to convince your audience that this issue is so important they must act now. Example: This is a one-time offer. You can’t get this price after today.

More Related