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Comprehensive Guide to Crisis Management: Key Strategies and Case Studies

Explore the essentials of crisis management through notable case studies like shipping contaminated tuna, tainted Sudafed capsules, and silicone breast implant issues. Understand what constitutes a crisis and its different types: economic, informational, human resources, reputational, psychopathic, and natural. Learn the crucial stages of a crisis: prodromal, acute, chronic, and resolution. Discover effective management strategies, including identifying vulnerabilities, forming crisis teams, and developing communication protocols to ensure timely and effective responses to mitigate risks.

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Comprehensive Guide to Crisis Management: Key Strategies and Case Studies

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  1. Crisis Management Star –Kist : Shipping rancid and decomposing tuna Dow Corning: Silicone breast implant Sudafed : Capsules tainted with Cyanide

  2. What is Crisis? A turning point for better or worse and an emotionally significant event.

  3. Types of Crises • Economic • Informational • Human resources • Reputation • Psychopathic • Natural

  4. Stages • The prodromal • The acute stage • The chronic stage • The resolution stage

  5. Managing Business Crises • Identify areas of vulnerability • Form crisis teams • Develop plans • Crisis drill • Review and feedback

  6. Crisis Communication • Identify communication team • Identify spokesperson • Train and educate your spokesperson • Develop communication protocols • Identify and know your audience • Develop talking points • Monitor, monitor and monitor

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