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1. Route ProfitabilityGo Figure Presented by Bill Van Hook
Circulation Operations Manager
The Mobile Register
Steps To Computing Carrier Profit
2. How Much Is Enough? ? Dont Sell The Farm
3. Topics of Discussion Profit Per Subscriber
Retail vs Wholesale Rates
Single Copy Profit
Route Subsidies
Time and Mileage
Expenses
4. Profit Per Subscriber Do You Know Your Profit Per Subscriber For Each Subscription Type?
5. Wholesale Rate vs Retail Rates
6. Does The Route Have Single Copy Sales? If so, How Much Do You Charge The Carrier For Each Paper?
What Is The Retail Price To The Customer?
7. Route Subsidies Are They Needed?
8. Time And Mileage This Is What Its All About !!!!!
Know Your Routes
Dont Take The Carriers Word
9. To Begin, Lets Look At Profit Per Subscriber How Much Do They Charge?
How Much Do They Pay?
Its Really Quite Simple
10. Profit Per Subscriber Worksheet
11. Home Delivery Profit
12. Single Copy Profit
13. What Are The Carriers Expenses?
18. Lets Take A Look At A Single CopyOnly Route
19. The Independent Single Copy Route
20.
21. How Long Does It Take??
22. Whats The Bottom Line???
23. Lets Summarize