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SYX Writing 101

SYX Writing 101. REVISED.

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SYX Writing 101

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  1. SYX Writing 101 REVISED

  2. The main objective of writing is to provide original content write-ups and avoid plagiarism. Today, with the aid of the Internet, you can find several articles on any given subject. However, you will notice that even if an article is borrowed, it does not quote its source word for word. This is because search engines like Google implement a strict rule on the uniqueness of content. Websites that use copied content are D-listed” --- This means that when you do a search, these websites do not appear at all in the search results. What is the Purpose of Writing?

  3. Your task is to create a write-up of a given item on TigerDirect.com. Keep in mind that the goal is to produce UNIQUE content for the said website. You will need to make the content original, even if you are describing exactly the same item.” What is your Task?

  4. BOLD TITLE – Copy the product title – short description Begin introductory paragraph immediately on the next line. ( AKA use <br> not <p>) INTRODUCTORY PARAGRAPH – Focus on the features of the product. Highlight the main benefit that customers will receive from it. Note that the paragraph should include an opening statement as your opening sentence and a closing statementas your last sentence. Each of these statements should contain the product short description (without the extended model #). What It Is And Why You Need It: § Bullet points (2 – 7) focus on mix of both product features/benefits. List feature first, followed by a semi-colon and then benefit of said feature. Do not punctuate the end of your bullet points • § Feature; benefit • § Feature; benefit • § Feature; benefit TigerDirect Style & Formatting

  5. Title • Introductory Paragraph • Opening statement • Closing statement • Bullet points

  6. Title • Introductory Paragraph • Opening statement • Closing statement • Bullet points

  7. Any Questions?

  8. NEW Short Description Extended Model # or MPN Manufacturer Series Product Category Extended Model # was moved and enclosed inside the parenthesis.

  9. Please take note that we will not change anything in the product description.” • We just need to copy whatever is provided in tigerdirect.com.” Important Note:

  10. Additionally, Systemax will limit the number of times the short description can be mentioned in the write-up. We are only allowed to use it once, and it is in the bold title before the paragraph. Fortunately, we can work around this by using the manufacturer name+series+product category (e.g. Lenovo ThinkPad Notebook PC).” -We just need to remove the Extended Model #. Important Note:

  11. title (in bold) Short description (w/o the extended model #)

  12. Any Questions?

  13. TigerDirect Specs & Write-up

  14. The best way to start is to know and understand what the product is for. However, keep in mind that writing about it should preserve all the key information such as the specifications. You will find the specs right below the product description.” When and Where to Start?

  15. Some products will have a long list of specifications while others will have less. You do not need to mention all of them. You just need to select 3 - 5 of the most interesting features and use them as your talking points.” Important Note:

  16. Your write-up does not have to be long. Your goal is to just make it look UNIQUE. But in the same way, make sure you do not cut your readers short in regards to the product information.” *Remember, readers are customers trying to find out more about the product before they decide whether or not to buy it. Important Note:

  17. 50 Words – Small, low-end products such as Memory, Ink Cartridges, etc. • 100 Words – Some Desktop PCs, Monitors, Printers, Cameras, etc. • 150 Words – High-end Laptops, TVs, etc. Target Count (not including bullet points)

  18. Features What It Is And Why You Need It & Benefits Benefits Why? What? Which?

  19. When writing the bullet points for the “What It Is And Why You Need It,”you’ll need to clearly distinguish the features from the benefits. *Keep in mind that the feature is the “what” of the product and the benefit tells the readers “why you need it.” While a feature is one of the essential and/or highlighted product specs, its benefit should explain its significance to the consumer. TheWHAT and The WHY

  20. Can You Spot the Features?

  21. What It Is And Why You Need It: Bullet Point 1 Semi-colon (;) (benefit of feature) (feature) (space) Bullet Point 2 Semi-colon (;) (benefit of feature) (feature) (space) Bullet Point 3 Semi-colon (;) (benefit of feature) (space) (feature)

  22. Correct or incorrect?

  23. Any Questions?

  24. WRITEin the format and style of TigerDirect.com.” • ADVERTISE the products without exaggerations. Convincereaders to buy the product by describing its highlighted/essentialmain features and benefits.” • Contents should be UNIQUE to avoid plagiarism.” • Distinguish the features from the benefitsclearly in the bullet points.” Tips and Reminders

  25. END.

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