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Speed Dating Marketing

Speed Dating Marketing. Marketing is Like Speed Dating July 2012 Managers’ Presentation. First Impression. Attire Manners Confidence Male vs. Female Speed Dating Marketing. Be Prepared. Research people that might be there that you want to meet

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Speed Dating Marketing

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  1. Speed Dating Marketing Marketing is Like Speed Dating July 2012 Managers’ Presentation

  2. First Impression • Attire • Manners • Confidence • Male vs. Female Speed Dating Marketing

  3. Be Prepared • Research people that might be there that you want to meet • Psyching yourself up Speed Dating Marketing

  4. Name Tags • What should it say • Where do you wear it • What others’ tags tell you Speed Dating Marketing

  5. Introducing Yourself • How to make your approach • Shake hands • Look directly into eyes • Clearly say your name and LLME • Ask the individual who they are/what they do (if they don’t ask you first!) Speed Dating Marketing

  6. Elevator Speech • Why it should be short • What it should include (and shouldn’t) • Personal/emotional element (“storytelling”) • Why is LLME different? • When and where to use it Speed Dating Marketing

  7. Asking Questions • What, where, how and why • Analyze what they need Speed Dating Marketing

  8. Responding • How you and LLME can help – ONLY IF APPROPRIATE • If you don’t know the answer, that’s OK – but find out • Doesn’t has to be LLME related Speed Dating Marketing

  9. Asking for a Business Card • Always have some with you • ”It is easier to receive, then give.” Speed Dating Marketing

  10. Group Exercise Speed Dating Cocktail Party Introduction & Chit Chat

  11. Who do you want to date meet? • What work do you want to do? • What types of clients does LLME want • Research Speed Dating Marketing

  12. Where to meet your fiancé targets and contacts/referral sources • Professional organizations (yours and your targets) • Business meetings and receptions • Off the clock gatherings • Doing what you enjoy • Seminars/educational/organization programs • Airports, garages, train stations Speed Dating Marketing

  13. Follow-up strategies to do NOW Dating…

  14. Initial Follow-Up • Write on business card • Add to Outlook (or other) • LinkedIn Connection • Send an email, or a handwritten note, or…? • Add to LLME mailing/e-blast list(s) • How to effectively use the firm’s materials Speed Dating Marketing

  15. Are We Compatible? Is it a target Is it a good client for LLME Speed Dating Marketing

  16. Plan your next date meeting • Sit next to at organization or business meeting • Meals (alone or with mutual acquaintance and/or LLME’er) • Professional event invite • Personal event invite (may/maybe not) • New business meeting (bring someone else – you are not alone!) Speed Dating Marketing

  17. Follow-up Strategies to do NOW and continue to do LATER Courting…

  18. Learn About Their Business • Google • Newspaper • Trade pubs • Trade industries • LinkedIn • Twitter • Facebook Speed Dating Marketing

  19. Learn More About the Person • Google • LinkedIn • Facebook (caution) • Newspaper • Trade pubs • Trade industries • Twitter Speed Dating Marketing

  20. ETC. • Introduction to other LLME professional(s) • Refer business • Keep in touch • Send info of interest • Check in • Ask questions, show an interest (and listen!) Speed Dating Marketing

  21. Getting Engaged (or asking for the business) • Asking existing clients vs. asking prospects • Be comfortable, clear and direct • Ask for the opportunity to propose • How to ask • Handling rejection • Can I ask again? • If you have a need in the future Speed Dating Marketing

  22. Group Exercise Proposing (Asking for the Business)

  23. Wrap Up Thank you! Teresa Warren President twarren@tw2marketing.com Twitter: @TeresaWarren Facebook: facebook.com/tw2marketing tw2marketing.com 619-582-5750

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