Effective Keyword Research Tools for Search Engine Optimization

1. Effective Keyword Research Tools for Search Engine Optimization Any website must be optimized for search engines. A medical SEO service can ensure keyword optimized websites and improved traffic for medical businesses. With the rising popularity of healthcare related searches in search engines, medical SEO is quickly becoming a necessity in today’s fast-paced world. Having your hospital or healthcare practice show up in organic search results is a great way to edge out competitors. But to make that happen, you need a strong SEO campaign that targets potential patients. Using relevant keywords helps potential users find your website easily and enables you to reach out to a wider audience. Therefore, keyword optimization is important. Keyword optimization is the act of researching, analyzing and selecting the best keywords to target and drive qualified traffic to your website. It is the first step towards digital marketing and by continuously performing keyword analysis and expanding your database of keywords you can improve site traffic, leads and sales. The success of any website depends on effective SEO techniques and researching, analyzing and selecting the right search engine keywords for the website. So, here are some useful keyword research tools for SEO.

2. Rank Tracker: This is a great keyword research tool to find a comprehensive list of keyword variations and evaluate their SEO profitability. The keywords you need may not be the most obvious ones. So, to identify the keywords that matter, you have to look for all possible variations from various sources. Rank Tracker is very useful in this regard as it has 23 different keyword research tools along with Suggestions from Google, Bing, Amazon and Yahoo Database of all SEO keywords your competitors rank for Google AdWords Keyword Planner and Google Search Console integration Longtail keyword and question generator Popular misspellings and permutations These tools help you get a very comprehensive keywords list, and you can analyze each keyword’s traffic potential and also check its SEO competition. This tool offers more features in its paid version. However, its free version is sufficient for keyword research. Google Ads Planner: This decides which keyword to target with SEO and PPC. For some keywords, low ad bids make it reasonable to purchase per click keywords with PPC. For other keywords that involve highly expensive clicks you need to win over the traffic with organic SEO. Before starting any search engine marketing campaign, you have to split your keyword list between SEO and PPC and this can be done with the help of Google Ads Planner. It shows search volume, cost per click, advertiser competition and seasonal traffic fluctuations of each keyword and it also lets you estimate the prospective PPC spends in your niche. Google Search Console: This identifies more easily attainable traffic growth opportunities for your current keywords. It analyzes your current SEO keywords with their average Google positions, impressions and CTR. It also helps to find unexpected SEO shortcuts. For e.g. if your web page ranks on page 2 or 3 at present, it means that the search engine considers it quite relevant for that particular keyword. You need to put in a little bit of SEO effort to bring that page rank to the first position and enjoy a lot more traffic. Sometimes, some of your page-one ranking keywords may have low click-through rates or CTRs. In such cases, you can address the issue by adding the Schema mark-up or tweaking their SERP snippets. Keyword Tool Dominator: It is a free tool but you can make only make three requests to each of the databases Amazon, Etsy, or eBay– a day. Customer search on Google is different from customer search on Amazon. If you are selling your medical products on Amazon, then SEO keywords for Google is not enough. So, you need to have a list of optimized keywords for Amazon search and you can use Keyword Tool Dominator to do so and it provides a plain keywords idea list. Answer the Public: With Google’s ability to understand natural languages, people prefer to ask queries on Google rather than typing separate words and with increase in voice search, this trend is rising. So, here the key is to match your content with

3. customers’ search queries, and question-based content has a bigger chance of figuring in Google’s featured answers. To find popular questions related to your medical business niche, use this tool. This tool combines your main keywords with various question words. You will also get preposition keywords and comparisons. Google Trends: This tool is a free tool which is useful for finding the right keywords for your local business. It helps you identify city- or location- specific search volume variation. The tool can compare two synonymic queries to see how misleading a country level keyword analysis could be for a local business. It can also track down your keywords’ seasonal fluctuations and predict how the keyword is going to perform in its high and low seasons. Google Correlate: This tool can be used for pulling unexpected keyword ideas from adjacent niches. It helps you to look at the keyword list from a new and unexpected angle and identify the words whose seasonal interest fluctuations correlate with that of your main keywords. Keywords Everywhere: This tool helps to analyze keywords while browsing. This is a free browser add-on that lets you analyze keywords while simply browsing. When you type into the search box, search volumes are added to all the keywords in auto complete suggestion. On the SERPs, a box with new keyword ideas is embedded on the right-hand side of the page, so that you can fill in your keyword list without actually leaving Google. Keyword Sheeter: It pulls thousands of auto complete suggestions from Google. To begin with, enter one or more seed keywords and click “Sheet keyword.” To quickly generate a lot of keyword ideas, this tool brings approximately 1000 idea per minute and you can export the results for free in just one click. It only shows queries that contain the word “how”—i.e., informational keywords that might make for good blog posts and it is useful for eliminating anything irrelevant. Keyword Surfer: It is a free Chrome extension that shows estimated global and monthly search volume for any queries. But right now, it doesn’t show the global search volume but local search volume estimates for 19 countries. Keyword dit: It pulls keyword ideas from Reddit. This is the best tool if you are unaware of your niche. It pulls estimated US monthly search volumes for each keyword. That helps give you some idea about the popularity of each subtopic. Keyword tool.io: It is an auto-complete scraper similar to Keyword Sheeter but with a few key differences. Firstly, it doesn’t pull as many keyword ideas as Keyword Sheeter but pulls them faster. Secondly, there is an option to choose the locale where the results get scraped. This is useful for finding keyword ideas in a specific language. Thirdly, it doesn’t only scrape results from Google. It also pulls suggestions from YouTube, Amazon, Bing, eBay, and elsewhere. Question DB: It finds the questions people are asking about a specific topic. It pulls these from a database of 48M questions sourced from Reddit. Questions are sorted on the basis of topic. This tool is useful for writing blogs, and lets you know which

4. questions to answer. Speaking of answers, if you check the box to “Show source link,” a clickable link appears next to each question. This takes you to the thread itself. Check comments also to find answers fast, which speeds up content research. IM for SMB Bulk Keyword Generator: This is a keyword research tool for local SEO that generates keywords based on industry type. The first step is to choose a business type from the dropdown menu and you will see a list of keywords relevant to the service you provide. This tool works best for local companies as it will help you find local keywords. Keyword In: This lets you combine your keywords easily. It begins with long tail keywords or the “kernel” keywords and then this tool combines everything to provide a long list of possible keywords. It takes only a couple of seconds to link up all your keywords, choose your options, and generate results. Soovle: This keyword research tool provides autocomplete suggestions from a variety of sources, not just from Google, to help you boost your search volume. You have to choose your source by clicking on one of the many other icons below the search box. Although the search is not advanced, it offers suggestions that could be useful for your blog. Ubersuggest: It provides all keywords and data that you need to develop content. It provides you with keywords that are not available through the Google Keyword Planner. It offers an organized approach that gives a better chance of reviewing every keyword. Wordstream free keyword tool: It is a free keyword search tool for the first 30 searches and this is one of the more user-friendly keyword research tools. It helps you find a profitable niche. Whether you’re seeking keywords for your new site or for niche marketing, you can rely on the tools offered by WordStream. They’re powerful, accurate and informative. WordtrackerScout: Wordtracker Scout is a high-powered Chrome extension. Once you have installed the extension then you simply visit a webpage, hover over the content and hit the “W” button. It has the ability to analyze what your competitors are doing, provides access to high level keyword performance metrics, and is simple to use and understand. Keyword Snatcher: It is a tool that generates keywords and allows you to choose the sources that you want Keyword Snatcher to pull its suggestions from. Enter the seed keyword into the field and click Get Suggestions. You need to extract the list of keywords by clicking on “Download Suggestions” and saving your keyword list as a text or CSV file. SEMRush: The tool is different from other tools. Instead of entering keywords, SEMRush shows you keywords that your competition already ranks for. Moz keyword explorer: This tool helps to find lateral keyword ideas and it also provides outside-the-box suggestions that you probably won’t find anywhere else. It

5. has Organic CTR and Priority feature which lets you know how many clicks you can expect to get from your target keywords. The success of your organic search efforts depends largely on how effective you are at discovering, researching, analyzing and selecting the right search engine keywords for your website and all the above-mentioned tools help you find relevant keywords for your medical business. Using keyword research to choose the right terms for Google is vital to target the right customers. A medical SEO company helps hospitals, clinics, pharmaceuticals and other medical businesses have a keyword-optimized website to drive more traffic and improve ROI. www.medresponsive.com (800) 941-5527