How Social Media Can Improve Brand Awareness and Targeted Traffic

1. How Social Media Can Improve Brand Awareness and Targeted Traffic Approach a medical website design service to optimize your website and also ensure social media optimization for better brand awareness and improved traffic. For any healthcare website, social media optimization has become a necessity. Social media plays a critical role in how people interact with each other and for businesses these platforms are great options to interact with potential customers. It is a powerful tool for organizations to reach the target audience and many social media platforms have integrated methods to help reach their audience. Social media marketing refers to the process of gaining traffic or attention through social media sites. The use of social media would increase drastically as the business starts growing. Social connectivity has become the key to marketing and building the brand’s image for buyers. The following are some of the ways in which businesses can make effective use of social media. A good view of sites: Social media channels like Twitter, Facebook and Instagram are very popular and this popularity is only going to increase. Businesses can use this popularity to grow their brand name. It minimizes social media costs without sacrificing the results. Social media is the best medium to reach out to the world and attract your target audience. If you post a new blog or update a blog on your home

2. page, only a few customers may know about the new content but if you post it on your social media page, a huge number of users will read your post and this would increase traffic to your website and enable your business and brand to grow. Ads and their reach on social media: Social media channels provide targeted advertisements that can be customized by various factors such as age, education level, industry, location and even user behaviour. It is a way of targeting and retargeting which makes it easier for the brand to capture user information and provide more offers to the users. Social media is a platform that helps businesses get noticed. It also offers effective promotion for the brand Presenting your brand on social media channels is much more effective than TV commercials. This is because almost all people keep checking their mobile phones for any new updates or launch of a product and so on. Loyalty and brand value: A strong social media presence can build loyalty and it reduces consumer response time too in case of any issue. According to a report by Texas Tech University, brands with active social media presence have more customers. This is because of improved customer engagement using social media platforms. It helps to build a rapport with the customers which widens their customer base. This makes the customer view the brand as en entity that cares about them and they have the ability to make a huge difference. It has been estimated that 70 per cent of business-to-consumer marketers have acquired customers through Facebook. Therefore social media plays a key role in increasing your sales.

3. Know your customers: Social media is a channel that lets you study your customer. Social media networks like Twitter and Instagram become effective marketing tools with the way they facilitate interaction with your customer base. So many brands use YouTube to test their brand before launching TV commercials. Another reason why businesses are keen about improving their social media presence is that they have most of the early adopters. It is a sensible option for businesses to test their adoption online. By monitoring the activities of a user on social media, brands can understand the buying behaviour of a customer. If you understand your customer, you can write better content and more compelling posts, which leads to more traffic It is important for every business to be active on social media and ensure social media optimization. A company’s social media presence tells the consumers that their brand is active and focused on improving communication with consumers. 63% of consumers who search for businesses online are more likely to use those with an impressive social media presence. So approach a medical website design service that can optimize your website and also ensure social media optimization for better brand awareness and improved traffic. 200 Broadhollow Road, Suite 207 Melville, NY 8596 E. 101st Street, www.medresponsive.com Suite H, Tulsa, OK 74133 11747