Six Lead Generation Tips for Legal Firms

2. Developing a specific online strategy for marketing a law firm is crucial. The article discusses eleven lead generation tips for law firms. With the increase in competition, it has become extremely challenging for legal representatives to effectively market their law firm and generate new leads. As an increasing number of people and businesses are searching for legal marketing services online, it is important to have an integrated and clearly defined online strategy. Incorporating a solid digital marketing strategy can help a law firm identify the target audience and stay ahead of the competition. Beyond just the appearance of a website, there are several factors that must be considered when developing a marketing strategy. Here listed are some top digital marketing strategies a law firm can use to build brand presence online – •Solidify Brand – The brand name of a law firm signifies how it wants to get represented in the public, and how the brand message reaches out to prospective clients. Focusing on the right branding strategies may help gain the trust of potential clients which is extremely important when looking for legal help of any sort. •Capitalize on Personal Brands – When a website visitor lands on a service page, they may want to know more about the partners behind the firm. Build a page with summary and specific details of a professional headshot, recommendations from at least 10 clients, and a tagline under the headshot that gives a clear idea of their area of expertise. •Optimize Pages for All Practice Areas – A law firm may provide services to clients in different areas of law. Therefore, any specific service offered to clients must be clearly highlighted on the website in a way which makes it easy for users to find it. •Think Locally – Local SEO services allow business websites to show up in front of a relevant group of audience online. Getting listed in all local legal directories is a huge digital marketing asset for law firms. First, rank for local keyword modifiers and then build out from there. •Use Quality Content –Publishing valuable and relevant content helps attract visitors to a website and establish authority in a particular area of service. Apart from developing valuable content, promoting these pieces of content via social media is equally important. For maximum exposure, never forget to share blogs and articles across all social media platforms. Cross- posting will help expose content to a broader group of audience and increase its sharing potential. •Use Email Marketing – A newsletter is a great way of sharing your content with potential clients. Rather than sending all potential clients the same email, segment your email list into groups. Marketing a legal firm can be quite challenging as there are several prominent aspects that need to be focused on. The results of online marketing are immediate, transparent and traceable. Outsourced law firm marketing services from a professional SEO company can help improve your brand reliability and trust. (800) 941-5527 www.medresponsive.com