Why Monitoring Your Social Media Through Reports Are Vital To A Business

1. Why Monitoring Your Social Media Through Reports Are Vital To A Business Social media reports help identify customer needs and fine tune your tactics. For a customized social media report, hire reliable medical SEO services. The advent of social media has changed how people communicate with each other. Today, businesses including healthcare businesses use social media to interact with potential customers. Social media marketing helps providers improve their marketing results and drive new patient leads. So, social media has become a crucial part of healthcare digital marketing. But if the medical practice or healthcare organization is struggling with huge volumes of customer interaction data from social media, then it’s time to consider preparing a social media report. A social media report helps to identify the important trends and convert them into meaningful information. It enables you to unravel audience insights and distinguish elements that are most important for successful customer engagement. If the social media insights are used properly then it can provide invaluable visibility into potential customer demands.

2. Creating a social media report may look like an easy task but it is one of the most valuable and crucial parts of social media marketing. A social media report shows what works for you and what doesn’t and analyzes your strengths and weaknesses. The following are other major benefits of having a social media report. •Provides information regarding scheduling for the best results: A social media report gives you insight into the ideal times and weekdays to interact with your current customers and prospects. It will also give a clear idea regarding the topics that were most discussed on those days. Depending on the time customers choose to interact with you, and why they choose to interact, you can adjust your outreach to benefit more. •Informed content creation: You can create ideal content for each social media platform based on data collected regarding the ideal post length and the most engaging themes for your audience. •Maintain a constant brand voice: Ensure that you preserve a consistent brand voice on all platforms. A social media report can help with this. •Customized social media strategy: The strategy you develop for each social media platform must be customized for its audience and features. Social interaction doesn’t stop with providing

3. information to your audience; you should ensure that users build relationships via each platform’s shared culture. •Personalized social tracking and measurement: Social media challenges and objectives may vary with each business firm. When there is a social media report to work with, it is easier to connect your business’ social media strategy with your objectives. So, here are some steps to generate a social media report: Understand your goals: Before doing anything, determine what you want to achieve. A comprehensive social media report dedicated to your ongoing activities will show you if you have achieved your goals or not, and how your strategies are working. It also shows your failures, inefficiencies and how you can be more efficient. For example, it could show any fall in audience engagement during a particular month and connect it to the reason for the fall, such as a change in content strategy or some other reason. Set a time frame: The time taken for drafting your social media report depends on the purpose of the report. It could be a weekly, monthly or quarterly report. Choosing the type of report depends on how you want to evaluate your progress and compare your performance to the report. It lets you see how your figures have changed from month to month, or week to week. Know the report recipient: Determine who will receive the report and think about the decisions that need to be taken. ▪Should the head of sales be made aware of how many leads are coming from social media platforms?

4. ▪Does the community management team want to know the effectiveness of their strategy? ▪Do you have to convince the head of marketing to invest in video content production? Identify what metrics needs to be included: ▪Content volume: Content volume is one of the easiest ways to show that you are not wasting your time. It is a popular metrics in social media reports that lets you analyze your content sharing efforts. Go to Insights and export the Post or Tweets for Facebook and there you will find many rows of your social media updates with a column for individual’s status on each update, count the number of rows and then you will get the results. In the case of Instagram, you can see the number of posts sorted by different filters in your Insights under the Content tab. ▪Exposure and reach: The reach metric will help you identify the size of the audience. Some marketers may measure the audience by the number of followers or subscribers they have. But what really matters is how many people see your content and this is where reach becomes handy. In Facebook you can go to your Page Insights and export Post data. In the Lifetime Post Total Reach column you can see the reach for each Facebook post. On Instagram you can see your weekly reach in Insights.

5. ▪Engagement: This metrics analyzes the quantity and quality of the interactions your accounts and posts get. Engagement is one of the most important metrics for growth and the main focus of social media algorithm. The better the engagement the better the response and exposure a brand receives. In Facebook go to Page Insights once again and download your Page Data. There you can see the number of engaged users and post data. You can also track post by post engagement by exporting post data with Layout

6. ▪Click and traffic: To drive customers to your website, clicks on shared links and social media traffic is a must. For Facebook, in your exported data you can check the number of clicks on promotions, website links, phone numbers and so on. On Instagram you check the website clicks and the clicks from your website. You can also access your traffic data in Google Analytics and see what percentage of traffic comes from social media. ▪Audience: Social media platforms give you a lot of information about your audience and you can learn who participate in a conversation. For Facebook, go to your Insights and then choose page user demographics data under Layout. On Twitter there is a separate tab in Analytics called Audience. It allows you to see all your Twitter users and your followers.

7. Design the report properly: ▪Don’t overwhelm the readers: Do not fit in too much information into a single sheet unless it is very important. ▪See what is important: If you find that your reach has grown significantly compared to the previous month, then emphasize it with a highlight. ▪Include actionable insights: Using segments like Top 5 posts in reach, engagement and clicks section enables you to point out the most effectiveness ones. Building social media reports is the best way to analyze the growth and improvement of your social media strategy. Social media reports help you see what types of people are engaging with your content and what type of content they like. Adding reports to your strategy is a sure way to help identify audience or customer requirements and fine tune your tactics to ensure business growth. To create a customized social media report, you can hire reliable medical SEO services.