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24 March

24 March. Consumer (cont). Midterm Discussion. We were discussing. What was good about e-commerce …and what was not so good Growth of Internet Annual Internet retail sales growth averaged 30% 2001 to 2005 But not as big as people expected

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24 March

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  1. 24 March Consumer (cont)

  2. Midterm Discussion

  3. We were discussing • What was good about e-commerce • …and what was not so good • Growth of Internet • Annual Internet retail sales growth averaged 30% 2001 to 2005 • But not as big as people expected • In 2000, expected 7.8% of U.S. sales Internet by 2005 • 2004: 2% Holzwarth et al

  4. Online consumer’s “hierarchy of needs” • Three main categories critical in online shopping environment…. • Structural firmness – security and performance • Functional convenience • Representational delight • Valacich et al

  5. Impersonal web-based shopping • Most significant inhibitors: • absence of • pleasurable experiences • personal consultation • social interaction • - why not only online • - but changing for some • Barlow et al 2001

  6. Trends in online shopping • NPR story • Personal avatars • Virtual stores • Improved socialization

  7. Try it on ‘virtually’ • My Virtual Model • Try it at Land’s End • And now with my face

  8. CUSTOMIZING! • Body scanning • 3D laser scanning hardware • For shopping • Intellifit • Body Scanning kiosk • For customization • NC State • Cornell

  9. Avatars to Personalize the Experience • Avatars as salespeople • Improved satisfaction • More likely to purchase • Differences in impact of avatar • Holzwarth et al • Building avatars: Site Pals • Site pals (select Demo it) • just for fun (text to speech)

  10. Virtual shopping in 3D • video • Kinset site

  11. Socializing the virtual shopping experience • Mirror mirror on the wall… • Big retailers add social networking • Shopping in Second Life

  12. Viral Advertising • What is it? Grass roots • Why the term “viral”? • Types of viral content • Marketer’s objective? Get the word out • Advergames case studies • An example: Subservient chicken • Facebook applications!

  13. E-commerce problems • Bots signing up • Spam • Denial of service • … • Captchas • How do they help? • If you don’t want to log in • skip personal sign-in • Problems with on line privacy policies • Comprehension • No choices • theprivacyplace.org

  14. And then there’s Ebay… • Why do people like auctions? • What are the ebay rules? • Physical, legal, games? • What are some of the strangest things you’ve heard that were sold on e-bay? Famous in 2004

  15. SENSE OF SCENT • Powerful…! • REAL • www.trisenx.com profile • - HOAX • Digital Scent Technology • Breakthrough in March 2007 • Scenteck Scratch ‘n Sniff

  16. Small group discussion… • If only cybershopping

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