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Magento 2 Google Analytics 4 (GA4) Using GTM

Get the latest version of Google Analytics by your side to track and analyze the eCommerce market using our Magento 2 Google Analytics 4 (GA4) extension. Meetanshiu2019s Magento 2 Google Analytics 4 (GA4) extension has a user-friendly integration system that allows to integrate GA4 with their store using Google Tag manager.<br>f you want to increase marketing performance for your store, reporting and analytics are the crucial part of eCommerce businesses. <br>For more information, visit: https://meetanshi.com/magento-2-google-analytics-4.html<br>

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Magento 2 Google Analytics 4 (GA4) Using GTM

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  1. Google Analytics 4 for Magento 2 User Guide TableofContent ExtensionInstallationGuide IntegratingGoogleTag Manager with Website Configuration GTMAPIConfiguration ExportingJsonFile Uploading JsonFile inGoogleTag Manager DataTrackinginGoogleAnalytics GoogleAnalytics4 forMagento 2 ©Meetanshi

  2. ExtensionInstallation • ForMagentoMarketplace Customers • FindtheComposername andversionoftheextension intheextension’scomposer.jsonfile. • Logintoyour SSHandrun: • composerrequiremeetanshi/magento-2-google-analytics-4--ignore-platform-reqs • Enteryourauthenticationkeys.Yourpublickeyisyourusername; yourprivatekey is yourpassword. • Wait forComposertofinishupdatingyourprojectdependenciesandmakesurethere • aren’tanyerrors. • Toverifythatthe extensioninstalledproperly,runthecommand: • phpbin/magentomodule:statusMeetanshi_GA4--ignore-platform-reqs • Bydefault, theextension isprobably disabled. • Enable theextensionandclearstaticviewfiles: • phpbin/magentomodule:enableMeetanshi_GA4--clear-static-content • phpbin/magento setup:upgrade • ForMagentoversion2.0.xto2.1.x-phpbin/magentosetup:static-content:deploy • ForMagentoversion2.2.x& above-phpbin/magentosetup:static-content:deploy –f • phpbin/magento cache:flush • ForMeetanshiCustomers • Extractthezipfolderanduploadourextensiontotheroot ofyourMagento2directory via FTP. • LogintoyourSSH and run belowcommandsstep bystep: • phpbin/magento setup:upgrade • ForMagentoversion2.0.xto2.1.x-phpbin/magentosetup:static-content:deploy • ForMagentoversion2.2.x& above-phpbin/magentosetup:static-content:deploy –f • phpbin/magento cache:flush GoogleAnalytics4 forMagento 2 ©Meetanshi

  3. 2.Integrating GoogleTag ManagerwithWebsite ToconnectGoogleTagManagerwiththewebsite,logintoyour“GoogleTagManagerAccount”. MovetoAccountContainer(Makesuretoselectrespectivecontainer).Now,moveto AdminInstall Google TagManagerwhereyou can find theJsandnon-Jscodesrespectively. Paste them inthe respectivefieldsin GoogleAnalytics4 extension configuration. GoogleAnalytics4 forMagento 2 ©Meetanshi

  4. Configuration • Login to Magento 2, move to Stores Configuration Meetanshi GA4 where you can find varioussettingstoconfigurethe extension. • GA4:Enable GA4extensionfrom here. • Google TagManagerJS Code:EntertheJScodeyouhavecopiedfromGoogleTagManager. • Google TagManager Non-JS Code:EntertheNon-JScodeyouhavecopiedfromGoogleTag Manager. • ProductIdentifier:Select productidentifier fortracking. • Enable ProductBrand:Select“YES”toenable product brandin tracking. • Enable Variant:Select “YES”toenable product variants in tracking. • Order SuccessPageTotalCalculation:Selecthow youwanttotracktheordertotal calculationfor transactions. • ExcludeTaxFromTransaction:Select“YES”toexcludetaxfromtransactionstracking. • ExcludeShipping FromTransaction:Select“YES”toexcludeshippingfromtransactions. • ExcludeShippingIncludingTax:Select “YES”toexcludeshippingincluding taxfrom transactions. • SuccessPagePaths:Incaseofcustomcheckoutpages,i.e.,ifyouarenotusingdefault Magento 2 successpath,add customURL here. • ExcludeOrders with0value:Select“YES”toexcludetrackingoforderswith 0 value.i.e., Free products. • MeasureProductClicks: Select“YES”totrackproductclicksfromcategory,searchresult pageand other relatedcrossselland upsellgrids. • Child vs Parent:Selecthowtotrack transaction, i.e.,includingchildcategoryorthrough parent category.Child categoryincludesbetter product categorization. GoogleAnalytics4 forMagento 2 ©Meetanshi

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