1 / 23

Google Analytics 4 - An Introduction

Google Analytics 4 (GA4) - The next-gen web analytics platform by Google, offering advanced insights and tracking for modern businesses.<br>https://www.xcrino.com/<br>

Kunal67
Télécharger la présentation

Google Analytics 4 - An Introduction

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Google Analytics4 YourPathtoSmarterDecisions

  2. TODAY’SAGENDA 1. 2. WhatisGA4?What’snew?What’s Different?

  3. WhatisGoogle Analytics4(GA4)?

  4. GoogleAnalytics4(GA4)isthelatest versionofGoogle'swebanalyticsplatform.It isdesignedtohelpbusinessesandwebsite ownerstrackandanalyzeuserinteractions withtheirwebsitesandapps. Automatically trackscertain events Combinesdatafrombothapps andwebsites Newreporting tools

  5. KEYFEATURESOFGA4 Cross-PlatformTracking GA4unifiesuser behaviortrackingacrossvariousdigital platforms,includingwebsitesandmobile apps,tooffera comprehensiveviewof userinteractions. ImprovedE- commerce Tracking GA4simplifiesthe trackingandoptimizationofonlinesalesandconversions withadvancede- commercetracking features. Enhanced UserPrivacy GA4prioritizesprivacy andprovidesfeatures thataidwebsiteownersincomplyingwithdataprotection regulationssuchas GDPRandCCPA. Event Tracking GA4placesastrongemphasisonevent- basedtracking,allowingyouto monitoruser interactionssuchas pageviews,clicks, videoviews,andmore. Predictive Metrics GA4utilizesmachine learningandpredictive metricstoprovide businesseswithinsightsintofuture userbehaviorand trends,enablingdata- drivendecision- making.

  6. EVENT TRACKING

  7. WHATAREEVENTS? Eventstrackuserengagementbeyondpageviewsbymeasuringvarioususerinteractionsoractionsonyourwebsiteorapp,suchasclicks,formsubmissions,videoplays,downloads,andpagescrolling.

  8. EventsComponent 1 EVENTCATEGORY Describesthetypeorcategoryoftheevent(e.g.,"ButtonClick,""FormSubmission"). 2 EVENTACTION Specifiesthespecificactionthatoccurredwithinthecategory(e.g.,"AddtoCart,""PlayVideo"). 3 EVENTLABEL Providesadditionalcontextordetailsabouttheevent(e.g.,thenameofthebuttonclicked). 4 EVENTVALUE Numericvalueassociatedwiththeevent,usefulfortrackingmonetaryvaluesorquantities.

  9. BENEFITSOFEVENT TRACKINGINGA4 01 OPTIMIZINGUSER EXPERIENCE Trackingusereventsallows foridentifyingengaging componentsandareasfor improvementintheuser experience,resultingin enhanceduserengagement andamoreintuitive experience. 02 MEASURING CONVERSIONACTIONS Trackingeventsiscrucialtomeasureandanalyzeconversionactionslike purchases,form submissions,and newslettersign-ups, allowingfortheevaluation ofconversionfunnel efficacy. 03 PREDICTIVE ANALYTICS GA4incorporatesmachine learningandpredictive metricstoprovideinsightsintofutureuserbehaviorbasedoneventdata,enablingproactive planningandoptimization ofstrategies. 04 VIDEOENGAGEMENT ANALYSIS Trackingwebsiteorapp eventsforvideocontent, suchasplays,pauses,and completions,provides engagementinsightsthat canbeusedtoenhancethe content.

  10. CROSS-PLATFORM TRACKING

  11. CROSS-PLATFORM TRACKING Cross-platformtrackingisafeaturethatallowsyoutomonitorandanalyzeuserinteractionsandbehavioracrossvariousdigitalplatformsanddevices. Itenablesyoutoconnectuserdataacrosswebsites,mobileapps,andotherdigitalproperties.

  12. BENEFITOF CROSS PLATFORM TRACKINGIN GA4 Tracking Multiple Platforms With GA4, you can track user interactions across a wide range of digital platforms, including websites, apps etc 1 User-Centric Tracking It focuses on understanding the behavior of individual users rather than just sessions or visits. 3 Enhanced User Journey Insights Cross-platform tracking provides insights into how users move between platforms and devices Enhanced User Journey Insights Cross-platform tracking provides insights into how users move between platforms and devices 4 Multi-DeviceUserInsights Asusersoftenswitchbetweendevicesandplatforms,cross-platformtrackingprovidesvaluableinsightsintomulti-deviceusagepatterns.

  13. ENHANCESUSER PRIVACY

  14. ENHANCESUSER PRIVACY GoogleAnalytics4(GA4)placesastrongemphasisonuserprivacyanddataprotection,anditincorporatesseveralfeaturesandpracticestoenhanceuserprivacycomparedtoitspredecessor,UniversalAnalytics.

  15. UserPrivacy 1 DATARETENTIONCONTROLS GA4allowsyoutosetdataretentioncontrolsforuserdata.YoucanchoosehowlongdataisstoredinyourGA4property,withoptionsrangingfrom2daystoindefiniteretention. 2 OPT-OUTFEATURES Userswhowanttooptoutofbeingtrackedcandosoviabrowsersettingsormobileappsettings.Thisrespectsusers'choicesregardingdatacollection. 3 ENHANCEDMEASUREMENT GA4'sEnhancedMeasurementfeatureaimstominimizetheneedforcollectingsensitiveuserdatadirectly.Itautomaticallytrackscommonuserinteractions,suchaspageviews,scrolldepthetc.. 4 CONSENTMODE Enableswebsiteownerstocomplywithprivacyregulationsbycustomizingdatacollectionbasedonuserconsent.TheycanconfigureGA4torestrictdatacollectionuntilusersprovideconsent.

  16. PREDICTIVE METRICS

  17. PREDICTIVEMETRICS PredictivemetricsinGoogleAnalytics4(GA4)areadvancedanalyticsfeaturesthatusemachinelearningandstatisticalmodelingtoprovideinsightsintofutureuserbehaviorandtrendsbasedonhistoricaldata.

  18. BenefitsofPredictiveMetricsinGA4 MachineLearningAlgorithms GA4usesmachinelearningalgorithmstoanalyzehistoricaluserdataand identifypatterns,trends,etc. CustomPredictiveMetrics GA4allowsbusinessestocreatecustompredictivemetrics tailoredtotheirspecificgoalsand objectives. ProactiveDecision-Making Predictivemetricsempowerbusinessestomakeproactivedecisionsandstrategies. Privacy-Focused Predictivemetricsaredesignedwithprivacyinmind,andtheydonotrelyonindividualuserdatabutratheronaggregatedpatternsandtrends.

  19. E-COMMERCE TRACKING

  20. E-COMMERCE TRACKING GoogleAnalytics4(GA4)offersenhancede-commercetrackingcapabilitiesthatenablebusinessestoeffectivelymonitorandanalyzeonlinesalesandtransactionsontheirwebsitesormobileapps.

  21. BENEFITOF E-COMMERCE TRACKINGIN GA4 4 EnhancedTransactionTracking GA4allowsyoutotracke-commercetransactions,includingthepurchaseofproducts,services,orsubscriptions. ProductPerformanceAnalysis GA4monitorsproduct-relatedmetricssuchasviews,clicks,cartadditions,andpurchases,enablingidentificationofpopularproductsetc. 3 2 Shopping Behavior Analysis It shows how users move through the e-commerce funnel. You can see how many users viewed products, added them to the cart, initiated the checkout procucts, etc. 1 Multi-Platform Tracking You can track e-commerce interactions on websites, mobile apps, and other digital properties, providing a comprehensive view of user behavior across platforms.

  22. THANK'S FOR WATCHING

More Related