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Maximizing Your Business Presence with Google+ Insights from Binghamton Alumni Dave Penski

Explore valuable insights from Dave Penski, CEO of Zenith Marketing and a distinguished Binghamton alumni. Recognized as a leader in marketing and public relations, Penski shares strategies on how to leverage Google+ for enhancing your business visibility. Learn about the potential benefits of Google+ including improved SEO through public posts, effective community building, and how to categorize contacts to maximize networking opportunities. Discover actionable tips for engaging with potential clients and enhancing your brand presence in the digital landscape.

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Maximizing Your Business Presence with Google+ Insights from Binghamton Alumni Dave Penski

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Presentation Transcript

  1. Binghamton.edu Analytics Google +

  2. Insights Provided By CEO of Zenith Marketing and Binghamton Alumni Dave Penski Recognized as one of the top 3 marketing, advertising and public relations groups in the world

  3. WEBSITE STATISTICS

  4. WEBSITE STATS Cross Visiting The following sites have the highest percentage of visitors that also visited BINGHAMTON.EDU

  5. Top Associated Search Terms:“Binghamton University” 11-20 1-10

  6. INCOMING/OUTGOING TRAFFIC Incoming Outgoing

  7. GOOGLE PLUS How can Google Plus help you? http://gplus.to/binghamtonu

  8. What is Google+? • A ‘stream’ of updates, conversations and shared content – similar to Facebook news feed or Twitter stream. • When you add a contact to your Google+ account, you assign them to one or more ‘circles’, which is a way of categorizing people. • You can share messages or links with everyone, or only with those in designated circles.

  9. What is Google+?

  10. Google+ Communities • Formed around a particular topic or interest • Can network with individuals in a similar field, make new connections • Great for finding tips, news and new content on specific topics • Can help form ideas for blog or social media posts

  11. Business Value of Google+ • Public posts increase SEO (Search Engine Optimization) • Status updates are indexed immediately into search results • Upload photos of Binghamton University onto Google+ account so they appear in Google Image search • Link to your other social media pages

  12. Maximizing Your Business’ Google+ • Detailed “About” section • Participate in Google Offers • Sent by email to users, ex: Free coffee at Jazzman’s • Start a Google+ Community • Foster relationships with current customers • Create community events, schedule “hangouts” • Public communities increase SEO

  13. THANKS FOR YOUR ATTENTION! Questions?

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