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An Introduction To Google Analytics.

A brief introduction to Google Analytics for Beginners from Global Media Insight. Learn more about the website analytics, basic terms, concepts and reports in Google Analytics from this presentation made in Dubai, UAE.

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An Introduction To Google Analytics.

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Presentation Transcript

  1. Google Analytics A World of Insights

  2. Agenda What is analytics? Basic concepts Reports

  3. What is Analytics?

  4. Who’s Hungry? • User Experience • Website performance • Localisation Technology Marketing • Traffic source/channel analysis • Campaign performance • Product awareness Sales & Merchandising • Product performance • Product demand • Revenue sharing Operations • Product refunds • User loyalty

  5. Agenda What is analytics? Basic concepts Reports

  6. Basic Terms User Session Hit

  7. Hits, Sessions & Users

  8. Users and Their Sessions Khaled Ahmad Ahmad 2 Users 3 Sessions Monday 3:30pm - 3:42pm Monday 3:35pm - 3:58pm Tuesday 3:38pm - 4:10pm

  9. Question Answer How does Google Analytics know that the user who came back on Tuesday is Ahmad and not a new user? A random number (called the Customer ID) is stored on Ahmad’s computer in a cookie.

  10. Sessions Count 2 Sessions Khaled Ahmad Wednesday 11.50pm – 12.10am 1 Session Monday 3:30pm - 3:42pm Monday 3:50pm – 3:56pm

  11. The Hierarchy Account (Sign in) Property (Data container) Property (Data container) View (Filtered) View (Filtered) View (Filtered) View (Filtered)

  12. More Basic Terms Pageviews The number of pages that were visited by all users Bounce Rate The percentage of sessions where only one page was viewed* Conversion An action we would like the user to take on the site Conversion Rate The percentage of sessions that contain a conversion Segment A group of users that share similar attributes

  13. Segments - We’re Not All Equal

  14. Dimension? Metric? Metric Dimension

  15. The Source Three ways Google Analytics knows where a user came from (source/medium): • AdWords (auto-tagging) • Marketers (manual tagging) • On its own* (referer HTTP header)

  16. The Source <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-41152208-1', 'auto'); ga('send', 'pageview'); </script>

  17. Question Answer What’s to stop a random person (who doesn’t really like you) from placing your tracking code on their website? Nothing (other than their conscience). But even if they do, you can exclude hits that did not come from your site.

  18. Filters - What’s That Noise? Hit Hit Hit Hit Hit Hit Country Device Website address Platform Language Environments and many more.... Filter Hit Hit Hit

  19. Filters vs. Segments Filters • Once applied, filtering cannot be undone • Filtering works at the hit level • Filtering does not cause sampling • Cannot compare filtered views Segments • Can be undone by simply removing them • Segments work at the session level • Segments may cause sampling • Up to 4segments can be compared

  20. Agenda What is analytics? Basic concepts Reports

  21. Your Goal in Life Goals are the equivalent to conversions in AdWords: • Destination • Event • Time on site • Pages/session

  22. The Report Family Audience Who are you reaching? Acquisition Where are they coming from? Behaviour How are they using your website? Conversions Are they taking action?

  23. What Next? • Digital Analytics Fundamentals • (http://analyticsacademy.withgoogle.com/course01) • Advanced training session • Take the GAIQ test • Setup personal GA account

  24. Google Analytics Consultation & Services You can also watch the video of this presentation from the URL http://www.dailymotion.com/video/x48flby_an-introduction-to-website-analytics-using-google-analytics_tech About Us Global Media Insight pioneered offering website analytics consultancy and implementation services in UAE since 2010. Learn more about our Google Analytics Consulting services from http://www.globalmediainsight.com/analytics

  25. THANK YOU

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