Using Technology to Reduce Costs The practical ways in which technology can reduce costs in your business Presented by: Jon Egley – eBusiness Programme Team
Online Marketing • Websites • Online Directories • Local Search • Web 2.0
Web 2.0 • “User-Generated Content Sites” • MySpace, YouTube, facebook • Yahoo Answers, • Forums • Linkedin • Delicious • Blogger, Wordpress
Blogging • How can a blog help my business? • Establish yourself as an expert • Well written articles can help towards PR for your company or organisation • Helps towards search engine optimisation to drive traffic to your website
Blogging Software “Twitter is growing at 1,382 %”
Free eBusiness Programme – workshops • Planning a successful Web Site • Successful Search Engine Optimisation (SEO) • Developing a pay per click campaign • Converting website visitors into customers • Lets start blogging • Selling Online
Remote Working • Working from home or a serviced office • Working whilst on the move
Benefits Flexible Working Increased Productivity Reduced costs
Free eBusiness Programme – workshops • Using Technology on the Move • Empowering the remote worker • Procuring IT
Consider using Free / Opensource Software Open Office • Word Processor • Spreadsheet • Database • Presentation
Printing • Set printer to draft mode. • Set your printer to duplex (2-sided) printing. • Print 2 pages per sheet • Reuse old/printed pages. • Cheaper paper for less important documents. • Preview before print. • Preview before print from Web.
Free eBusiness Programme – April to May 09 • Planning a Successful Website Workshop • Planning an Email Marketing Campaign • Making Use of Internet Communication Technologies - Breakfast Briefing • Developing an Online Marketing Campaign • May, Breakfast Briefing - How can Social Media help my Business?
Further support: eBusiness Programme: www.ebusinessclub.biz Skype: ebizclub Twitter: ebizclub Workshop programme advice: Joanne Mobbs: 0845 603 8370 firstname.lastname@example.org